Singapore – Klaviyo has opened its Asia headquarters in Singapore, marking what the company described as its most significant regional commitment to date as it expands its presence across Asia.
The new office, supported by the Singapore Economic Development Board (EDB), opened on 13 August with more than 25 employees. It forms part of Klaviyo’s 150-plus-strong APAC workforce and is intended to provide local leadership and infrastructure for the company’s regional operations.
Brian Kealey, Klaviyo’s APAC Managing Director, and Eric Fearday, the company’s Chief Revenue Officer, officiated the opening alongside Clare Lee, Vice President of the Global Enterprises Division at the EDB.
Kealey said: “Klaviyo’s mission is to help consumer brands build direct, lasting relationships with their customers. Singapore was a natural choice for our regional headquarters as it offers deep access to a skilled talent pool, strong connectivity across the region, proximity to a fast-growing customer base, and a maturing AI ecosystem that aligns with Klaviyo’s strategic focus. We are scaling our footprint to meet this demand — hoping to expand our regional team to more than 175 employees by the end of the year.”
Lee said: “Through its Asia headquarters in Singapore, Klaviyo can leverage our robust digital infrastructure and consumer ecosystem to drive growth for brands serving Asia’s increasingly savvy consumers. We welcome this investment that will create opportunities for our local talent, and look forward to partnering with Klaviyo as it builds its regional presence from Singapore.”
Klaviyo said Asia is already one of its most active markets. The company currently serves more than 115,000 international customers, while its APAC revenue is growing at a double-digit rate. This follows 35% year-over-year revenue growth outside the Americas in the second quarter of 2026, alongside a global revenue run rate of nearly US$1.5 billion.
The company’s Singapore expansion comes as consumers increasingly use AI during the shopping journey. Research commissioned by Klaviyo and involving more than 1,000 Singaporean shoppers found that three out of four respondents had used AI to help find or decide on a product in the previous three months.
The research also found that 51% of respondents were open to AI agents handling routine repurchases on their behalf, while 58% said they would be willing to share more personal data with brands in exchange for more relevant recommendations.
Almost half of respondents said they primarily wanted brands to stop sending irrelevant messages and to recognise them as loyal customers rather than treating them as individual transactions.
Kealey said: “The growth gap for brands in Asia is a data gap. Customers here move fast, expect personalisation, and have no patience for brands that treat them like a transaction. We have built Klaviyo to solve exactly that, and we are here now, with the team and the infrastructure to back it up.”
Klaviyo said its platform gives brands a real-time view of customers across interactions, purchases and preferences, drawing on more than 350 native integrations. The platform supports personalised and autonomous communications through channels including email, WhatsApp and customer service.
