Frasers Hospitality deploys Google Cloud AI for workforce training in Singapore and Southeast Asia

by

Rei Fortes

-

1 month ago

Frasers Hospitality deploys Google Cloud AI for workforce training in Singapore and Southeast Asia

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Singapore — Frasers Hospitality, the serviced residence and hotel operator under Frasers Property Group, has introduced an AI-powered solution to enhance workforce training and operational consistency. The initiative is part of its participation in Google Cloud’s AI Cloud Takeoff (AI CTO) program, with technical support from Kyndryl.

As Frasers Hospitality expands across nearly 40 cities, maintaining service quality requires efficient onboarding and continuous training of staff. The process has traditionally been resource-intensive, especially when new in-room appliances or amenities require standard operating procedures (SOPs) to be updated across multiple properties and languages.

To streamline this, Frasers Hospitality developed an AI agent-based application using Google Cloud’s Firebase Studio, Vertex AI, and Gemini API. The system analyses training videos to generate SOP documents and Business Process Model and Notation 2.0 (BPMN) flowcharts. Managers review these materials before making them available to employees through an integrated knowledge base. A built-in translation feature, powered by Google Cloud’s Translation API, supports accessibility for staff across different countries.

Ian Loe, managing director, group digital and technology at Frasers Property, explained how Google Cloud’s software performs exceptionally well, bringing the company’s solution ideation to the production process down to six weeks. 

“The ability to quickly generate and disseminate easy-to-digest procedural documents from videos has fundamentally reshaped our approach to training,” Ian said. 

“It has enabled us to transition to a scalable and structured staff development program that ensures a consistent guest experience across our hospitality portfolio.” 

The solution was first deployed in Singapore and will gradually expand to other properties in Southeast Asia. Frasers Hospitality is also testing additional features, including the conversion of text-based SOPs into motion graphics with voiceovers, to further support diverse learning preferences among employees.

The project aligns with Google Cloud’s AI CTO program, run in partnership with Digital Industry Singapore (DISG) under the government’s Enterprise Compute Initiative. The program aims to help 300 Singapore-based companies establish AI Centers of Excellence, providing access to consultancy support, Google Cloud credits, and training resources valued at up to SG$500,000.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

NTT DATA, AWS collaborate on AI-powered contact centre solutions
Temus strengthens Singapore AI capabilities through key partnerships, appointments
SailPoint introduces adaptive identity security platform as next generation of cybersecurity resilience
ServiceNow launches “AI Experience” to transform global enterprise workflows
Western Union launches new mobile app enhancing remittance services in the Philippines
Ellipse 3

RELATED ARTICLES

1_Singapore Airlines taps OpenAI’s multimodal AI to enhance virtual assistant efficiency
Salesforce announces US$1b investment in SG, partners with Singapore Airlines for AI-powered customer service applications_11zon
Untitled design (81)
Ellipse 3

FEATURED ARTICLES

UpTech NL Feature Image (1)_11zon
1_UpTech Media, MARKETECH APAC to feature critical industry conversations at recently expanded ‘Retail and E-Commerce Innovation Summit’
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.