Fraser Hospitality forms partnership with Adyen to provide wide range of payment alternatives for guests

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Gian Japsay

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9 months ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, and Singapore. Don’t miss out!

Singapore – Adyen, the worldwide financial technology platform for significant organisations, announces its involvement in enabling payments for the renowned global hospitality operator Frasers Hospitality spanning Singapore, Malaysia, Australia, and Europe. 

Frasers Hospitality understands the value of continuous innovation in providing its guests with exceptional customer experiences. The company introduced frictionless guest experiences on its website, at check-in, and inside its food and beverage (F&B) offerings in 2021, working with Adyen’s single-platform solution.

As a result of this partnership, visitors arriving at Frasers Hospitality locations enjoy faster check-in and checkout times at the front desk, giving them more time for their stays. Furthermore, guests can now choose their preferred payment methods when making initial reservations online or offline, including at food and beverage outlets owned by Frasers Hospitality and during check-in and check-out.

Properties associated with Frasers Hospitality may provide their customers with a wide range of payment alternatives thanks to Adyen. These options include major credit cards as well as local payment methods like Alipay, WeChat Pay, UnionPay, GrabPay, and others.

The lodging sector faces difficulties in controlling varying occupancy rates, which forces operators to handle both high and low seasons. Hotel owners may easily match occupancy data with payment data thanks to Adyen’s interaction with third-party providers, including property management systems. With a clear picture of room occupancy, Frasers Hospitality in particular can modify its operations to meet demand patterns.

Frasers Hospitality’s continuous operations have been improved by Adyen’s integrated solution. The property’s front desk employees used to have to manually shut standalone terminals and enter daily payment data into the property management system during night audits. Since Adyen’s solution was put into place, transaction details are now immediately entered into the system upon the completion of each transaction, doing away with the need for night audits.

Speaking about the partnership, Mark Chan, chief operating officer of Frasers Hospitality, said, “Our guests view our serviced apartments as their home away from home. This feeling of affinity stems from our continuous commitment to making our guests enjoy the most comfortable stay. With its innovative solutions, Adyen not only delivers a seamless journey to our guests, but also simplifies back-of-house reconciliation for our operational teams.”

Meanwhile, Priyanka Gargav, country manager, Singapore, and head of commercial, Southeast Asia and Hong Kong, Adyen, stated, “Running a property involves many moving parts within the property ecosystem that can be daunting for operators to keep track of. Having a single platform that sits across the entire payments chain reduces complexity for operators and we are pleased to support Frasers Hospitality in reaping efficiencies through a holistic overview of both front and back-of-house operations of their properties.” 

Grab your opportunity to harness marketing strategies through the power of WhatsApp in our workshop! Happening on 8 October 2024 at Capri by Fraser China Square in Singapore, with speakers from Bird and Endowus, register your interest now!
Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!
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