Singapore – Braze, a customer engagement platform, has recently announced its latest collaboration with Shopify to bring together new features and templates to personalise shopper engagement.
With these capabilities, e-commerce marketers can now have access to real-time visibility into individual shopping preferences, streamlining campaign creation and operation. This strategic approach enables them to concentrate on curating experiences that strengthen customer loyalty.
Moreover, the new partnership empowers enterprise brands to create seamless, personalised customer journeys with the integration of Shopify’s e-commerce capabilities within Braze’s real-time engagement platform. Said move is aimed at driving higher conversions, improved retention, and increased lifetime value.
The integration further allows e-commerce brands to onboard quickly to support bi-directional flow of commerce insights, enhance identity management, and enable personalised shopping experiences using visitor data and products.
Dale Traxler, director of technology partnerships at Shopify, said, “At Shopify, we are committed to making commerce better for everyone. Our plug-and-play integration with Braze allows brands to action insights across both platforms and engage consumers with better shopping experiences in the moments that matter.”
“We’re excited to partner with Braze to help enterprises stay ahead in today’s dynamic retail and eCommerce landscape,” Traxler added.
Meanwhile, newly introduced native e-commerce data schemas and templates enable brands to gain deeper insights into shopper behaviours, allowing them to take timely and relevant actions throughout the customer journey. This includes predefined events from Shopify, which enables marketers to unlock a range of e-commerce use cases, such as Abandoned Cart, to quickly activate campaigns and see a direct impact on their ROI.
Aside from this, pre-built canvas and email templates, specifically designed for e-commerce and aligned with industry best practices, will allow marketers to quickly and easily create visually appealing and effective campaigns.
Customisable drag-and-drop landing page templates accelerate the creation of new landing pages, allowing marketers to promote their products and grow their email, SMS, and WhatsApp lists.
Additionally, marketers can leverage new capabilities to create seamless, engaging shopping experiences, highlighting the most relevant products and services across WhatsApp and email.
They will be able to add dynamic, no-code product personalisation using a drag-and-drop email composer, enabling highly targeted messaging by aligning their products with their customers’ unique interests and tastes.
With the upcoming release of WhatsApp Commerce, global e-commerce brands can drive more sales by using their Meta Catalogues to easily create dynamic WhatsApp product messages and rich, in-thread shopping experiences.
Kevin Wang, chief product officer at Braze, also remarked, “We built the Braze platform to be flexible and powerful enough to enable brands across every industry, region, and size to create relevant, engaging experiences. This has allowed brands to build on our real-time streaming architecture, data modularity, and native cross-channel approach, leading to positive business results for e-commerce brands.”
“As we focus more on specific industries, we see opportunities to make Braze even easier for marketers to use. We’re excited to take this step further for eCommerce, in partnership with other leaders in this space like Shopify, to make it quicker and simpler to understand and engage consumers across their entire journey,” concluded Wang.
Brigitte Baron, senior director of global CRM & customer growth at e.l.f. Cosmetics, then said, At e.l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better. It’s not just about reaching them; it’s about delivering value in ways that feel relevant and welcome. With Braze, we can create personalised, data-driven experiences that resonate with our community, ensuring every interaction is meaningful rather than just another message.”
