Search

Bank BTPN’s Jenius partners with Perx Technologies to bring enhanced customer engagement

by

Azunta Gaviola

-

1 week ago

Are you ready to unlock the secrets to skyrocketing your e-commerce business in the hearts of Southeast Asia’s e-commerce hub? The ‘E-Commerce Marketing Series 2024’ conferences are coming to Malaysia and the Philippines starting this July! Click here to find out more!

Singapore – Jenius, a digital bank by Bank BTPN, has recently announced that it has partnered with Perx Technologies, aiming to transform the traditional banking experiences that are purely driven by needs and wants into a fun and game-like experience.

In this collaboration, the two will introduce concepts of gamification and instant gratification into everyday personal banking experiences through the Perx Loyalty Engagement Platform and Jenius. 

This strategic move is aimed at transforming and uplifting the quintessential thought relationship a consumer has with his or her lifestyle banking needs.

Furthermore, with a diverse array of rewarding experiences, gamified savings milestones, and a personalised loyalty programme that keeps rewarding customers for their every action, the said company intends to drive positive behavioural hacks into the community, such as building a nest egg or better managing impulsive spending habits with full transparency.

Aside from those mentioned, Jenius further aims to engage its customers beyond their regular banking needs by becoming an enabler of the lifestyle choices its customers make daily. 

In fact, the core of this collaboration revolves around driving maximum customer lifetime value by implementing a dynamic and rewarding loyalty programme and mobile customer journeys studded with instant gratification and gamification, allowing the bank to nudge and influence positive customer behaviour.

Speaking about the initiative, Febri Rusli, digital banking product and innovation head at Bank BTPN, said, “As a digital native bank, the app experience is paramount to Jenius’ success. By collaborating with Perx, we are able to leverage innovative technology to provide a fun, personalised, and rewarding experience across all customer touchpoints throughout their entire customer journey.” 

“This is essential to create retention, engagement, and customer-first service experience, which is ultimately what sets us apart from others in the industry,” explained Febri. 

Anna Gong, founder and chief executive officer at Perx Technologies, said, “In the experience economy, digitally savvy consumers expect personalised and meaningful interactions that keep them excited enough to return. We are delighted to deliver these ‘Aha moments’ in every customer journey a Jenius customer will experience going forward. We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia. “ 

Also commenting about the initiative, Jovin Shen, global sales director at Perx Technologies, said, “Jenius is embarking on one of the most exciting customer experience transformation projects I have seen, and delighted that Jenius chose to partner with Perx.”

Discover the current trends in business communication based on over 473 billion interactions. Download the free report here to stay ahead of the curve in messaging trends!
Experience history at MARKETECH APAC’s ‘Marketing Technology Awards 2024! On November 28, live in Singapore, celebrate visionaries shaping Asia-Pacific’s marketing tech across 45 categories. Join us in honouring innovation and excellence! Click here to learn more.

 

Share

RECENT ARTICLES

Maxicare PH faces security concerns following alleged exposure of sensitive personal, booking information
Group IB assists in police operations across SEA targeting cybercriminals in Android RAT campaign
Cloud Ready Solutions announces new distribution agreement with StoneFly to advance data archiving solutions
Indosat, Google Cloud expanded partnership to drive AI transformation, boost Indonesia’s digital economy
Mastercard to advance China’s tourism with relaunch of ‘Priceless Beijing’ initiative
Ellipse 3

RELATED ARTICLES

111_Maxicare PH faces security concerns following alleged exposure of sensitive personal, booking information_11zon
1_Group IB assists in police operations across SEA targeting cybercriminals in Android RAT campaign_11zon
1_Cloud Ready Solutions announces new distribution agreement with StoneFly to advance data archiving solutions_11zon
Ellipse 3

FEATURED ARTICLES

111_Maxicare PH faces security concerns following alleged exposure of sensitive personal, booking information_11zon
1_Group IB assists in police operations across SEA targeting cybercriminals in Android RAT campaign_11zon
1_Cloud Ready Solutions announces new distribution agreement with StoneFly to advance data archiving solutions_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.