Singapore – RLC Residences, the residential arm of Robinsons Land, has recently announced a new collaboration with Salesforce, a customer relationship management platform. This initiative is part of the company’s digital transformation journey with Appistoki offering support and also aimed at enhancing its customer experience through innovative and data-driven solutions.
As part of the agreement, the firm will incorporate the Salesforce platform, including Data Cloud, Customer 360 applications, and Einstein Salesforce’s AI technology, along with Appistoki’s expertise in digital infrastructure. This collaboration further empowers the brand to improve its customer-centric vision by optimising every critical touchpoint, providing homebuyers, owners, and investors with seamless, personalised journeys.
Moreover, they will also leverage Data Cloud to unify and harmonise structured and unstructured customer data in real time. This move develops a foundation for personalised customer experiences and real-time analytics, triggering data-driven actions and workflows, and safely driving AI across all Salesforce applications.
With the said approach, the company further ensures that every interaction will be seamless and memorable by addressing pain points and anticipating needs before they arise. In this case, RLC Residences improves customer satisfaction and personalises interactions, leading to a more tailored and efficient experience throughout the homeownership journey.
“This partnership started with one vision in our minds—delivering a customer-first approach across all touchpoints, ensuring that every encounter—from the first inquiry to long after move-in—is a delightful experience,” said Chad Sotelo, senior vice president and business unit general manager at RLC Residences and chief marketing officer at Robinsons Land.
“This partnership with Salesforce and Appistoki brings us closer to our vision of creating homes and experiences that resonate deeply with today’s discerning homebuyers,” he further shared.
Sujith Abraham, senior vice president and general manager at Salesforce ASEAN, also said, “RLC Residences is redefining the residential property market through elevating their customer experience with the power of the Salesforce Platform.”
He also added, “RLC Residences is using our data meshing capability to unify their customer data across Salesforce and other data sources, through zero copy, to build a more unified view of their customer. This sets the foundation for personalised journeys at scale underpinned by AI. We look forward to a close partnership with RLC Residences on their customer-centric transformation journey.”
Meanwhile, Abhijeet Kulkarni, co-founder and CEO at Appistoki, said, “RLC Residences’ leadership team has a clear vision on how it wants to elevate the customer experience at every moment. Our firm has been fortunate to experience the amazing innovation in the Salesforce ecosystem with data cloud and AI. We are excited to play our part and see it take shape at RLC Residences. We look forward to making this initiative a landmark project in the industry.”
The integration of Salesforce’s technology will ensure that RLC Residences will be more prepared and be able to adapt to rising customer expectations.
