Sydney, Australia – Progress, an AI-powered digital experiences and infrastructure software provider, has recently unveiled the new capabilities of its content management platform, enabling marketers to create, manage, and personalise content across multiple channels.
With the enhancements, Progress Sitefinity now offers AI-powered tools that make media searching faster, translations more accurate, and content more effective. Said move will help teams save time, reduce mistakes, and better engage their audiences in a rapidly evolving digital world.
Included in the recent significant upgrades are packaged AI services with embedded AI, allowing users to use customisable GenAI-powered functions for summarising content, improving writing, personalising messages and generating tag suggestions, all within the Sitefinity environment.
Another significant update is the AI-enhanced media search allowing use of natural language descriptions in image searching. This enables faster and more intuitive access to the right visuals. Next is the seamless integration of AI-powered translation within Sitefinity, promoting greater accuracy and efficiency without relying on manual workflows or external tools.
In-line AI-driven text enhancements with customisable options also offer faster, reliable and more effective content refinement.
Lately, users can now export a full set of marketing data in the Parquet format to external BI tools or data lakes for sophisticated analysis and application of custom AI models.
“AI is revolutionising what is possible in creating digital content and experiences, and any organisations not using these capabilities will be at a significant competitive disadvantage,” said Loren Jarrett, EVP and GM, digital experience at Progress.
She further added, “Sitefinity is at the forefront of innovation, empowering marketers, developers and content teams with the most advanced tools so they can deliver digital experiences that will enable them to compete and win in an AI-driven world.”
Kathleen Trainor, Executive Director at Tourism Barrie, commented, “We’re looking forward to the latest AI advancements in Sitefinity and the productivity we’ll gain. The commitment of Progress to continuous innovation has been a game-changer for our team.”
“The partnership, relationship and collaboration speak volumes—we’ve been happy with Sitefinity and have no reason to change our platform,” she also shared.
