PH knowledge workers top global AI adoption: report 

by

Azunta Gaviola

-

2 years ago

Manila, Philippines – With artificial intelligence reshaping the workplace, a recent collaboration report by software development firm Microsoft and LinkedIn revealed that the Philippines leads the world in terms of AI adoption among knowledge workers. 

In this report, it was observed that 86% of knowledge workers in the country are using artificial intelligence at work, a relatively higher figure than the global average of 75% and the regional average of 83%.

Despite this high adoption rate, Philippine companies, however, still lag in implementing the technology, with 83% of users relying on personal AI tools at work. According to Microsoft, this particular move introduces privacy, security, and legal risks for companies. 

Furthermore, the report also suggests that, aside from banks and telcos, other sectors such as retail, manufacturing, airlines, transport, and logistics are also exploring the deployment of AI. 

Speaking about the findings, Peter Maquera, chief executive officer at Microsoft Philippines, said, “In terms of the workforce, our 2024 Work Trend Index shows Filipino employees are leading not just Asia but the world in leveraging AI to help boost productivity, efficiency, and creativity.”

He also noted that although the company supports government regulation of artificial intelligence, it also warns them against the potential risks associated with the technology’s overregulation. 

More specifically, Maquera stressed the importance of AI developers creating a technology that is safe, secure, and trustworthy. At the same time, he further stated that the approach to AI must be balanced. 

Meanwhile, Josh Aquino, head of communication at Microsoft Philippines, also said, “Our responsibility is to be absolutely committed to AI being safe for everyone.”

Recognise the innovators redefining commerce at the Retail & E-commerce Excellence Awards Asia Pacific 2026! Taking place this December 2026, we celebrate the region’s most impactful retail strategies, standout e-commerce experiences, and forward-thinking leaders—submit your entries today!
Honour the women shaping the future of marketing and technology at the Empowered Women Awards 2026! This December 2026, we celebrate inspiring leaders, changemakers, and rising voices driving impact across the industry—submit your entries today!
Share

RECENT ARTICLES

Sitecore acquires Scrunch to expand AI search visibility and content optimisation capabilities
Singapore businesses lose US$7b to legacy B2B payment frictions
Pax8 appoints Mel Thompson as VP of Experience for APAC
DXC unveils cloud-native CoreIgnite platform for banking modernisation and fintech integration
Tech Mahindra expands application services strategy with agentic AI capabilities
Ellipse 3

RELATED ARTICLES

Sitecore acquires Scrunch to expand AI search visibility and content optimisation capabilities
Singapore businesses lose US$7b to legacy B2B payment frictions
Pax8 appoints Mel Thompson as VP of Experience for APAC
Ellipse 3

FEATURED ARTICLES

Sitecore acquires Scrunch to expand AI search visibility and content optimisation capabilities
Singapore businesses lose US$7b to legacy B2B payment frictions
Pax8 appoints Mel Thompson as VP of Experience for APAC

Subscribe to UpTech Media Newsletter