Manila, Philippines – Meta has announced the launch of Business AI on Messenger in the Philippines, expanding its suite of tools designed to help local enterprises strengthen customer engagement through artificial intelligence.
The introduction of Business AI reflects Meta’s ongoing efforts to support business growth in an increasingly digital marketplace. Drawing from its experience in social media and advertising technologies, the company aims to make AI-driven customer interactions more accessible to organisations of all sizes.
As shopping and communication habits continue to evolve, automated and responsive messaging has become an important capability for businesses seeking to deliver round-the-clock service and personalisation.
Jerry Bongco, country director for Meta in the Philippines, shared that business AI is a game-changer for businesses in the Philippines.
“With more than 600 million conversations between people and businesses happening every day, the opportunity for businesses to connect with customers in meaningful ways has never been greater,” Jerry commented.
“Our AI agents make it easy for businesses to deliver personalised support and drive sales, 24/7. Whether you’re a one-person shop or a growing enterprise, Business AI on Messenger is designed to help you compete and succeed in today’s digital economy.”
Business AI on Messenger is designed to help enterprises respond to enquiries instantly, recommend products, and maintain customer conversations efficiently.
The platform allows quick activation, using information from social media posts, ad campaigns, and websites to adapt to each brand’s specific needs. Businesses can also modify and update responses, ensuring consistent and accurate communication with customers.
Meta noted that early adopters in the Philippines have already reported measurable gains from the service. One local retailer, White Coat Manila, achieved lower operational costs by automating routine customer support tasks, allowing staff to focus on growth-oriented activities.
“AI for business messaging is a true game-changer,” Franco Ongkingco, co-founder of White Coat Manila, shared.
“The savings for us both in time and expense have helped us focus our efforts on growing our business.”
The solution integrates seamlessly with Meta’s platforms, including Facebook, Instagram, and WhatsApp, and can be extended to company websites. Businesses can customise their AI agents to reflect brand tone, define specific topics for automated handling, and monitor performance through an analytics dashboard that tracks key metrics and identifies opportunities for improvement.
In addition to simplifying customer engagement, Business AI enables data-driven decision-making through insights into product trends, customer feedback, and conversion patterns. The platform is compatible with a wide range of marketing, commerce, and service tools, offering flexible integration options as business needs evolve.
Through Business AI on Messenger, Meta aims to provide Philippine enterprises with scalable solutions to enhance digital customer experiences, increase efficiency, and drive growth in an AI-powered economy.
