JoyRide’s latest partnership with PLDT Enterprise to drive operational efficiency, enhanced customer engagement

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Azunta Gaviola

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7 months ago

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Manila, Philippines – JoyRide, a homegrown ride-hailing and delivery superapp in the Philippines, has recently announced a collaboration with PLDT Enterprise. 

This strategic move enables JoyRide to integrate the latter’s suite of connectivity and communication solutions. The company, in particular, is set to implement PLDT Enterprise’s fixed and wireless solutions such as Smart Messaging Suite, Smart Bro, Bizload, Smart Postpaid, SIP Trunk, and Direct Subscriber Line.

Said solutions will also help them address their growing operational needs as they expand their services across Luzon, Visayas, and Mindanao.

By leveraging PLDT’s Smart Messaging Suite, JoyRide further elevates its services and operations by enabling seamless real-time customer engagement, delivering One-Time Pins (OTPs), updates, and promotions, all while ensuring secure transactions and smooth communication.

Smart Bro also equips JoyRide taxis with tablets, transforming the ride experience into an interactive one by presenting engaging content that keeps passengers both entertained and informed.

Additionally, JoyRide riders can now benefit from Smart BizLoad, offering them convenient, real-time mobile load reloading, as well as ensuring uninterrupted communication with customers. 

At the same time, Smart Postpaid provides JoyRide employees with reliable connectivity and messaging plans to enhance internal communication and operational efficiency.

With SIP Trunk and Direct Subscriber Line, the company also strengthens its high-volume call operations, offering clear voice quality and the scalability to handle increased customer engagement, making it the go-to option for commuters.

Commenting about the partnership, Mitch Locsin, first vice president and head of Enterprise and International Core Business at PLDT and Smart, said, “Our partnership with JoyRide highlights the transformative power of technology in redefining the transportation landscape. By leveraging PLDT Enterprise’s suite of solutions, JoyRide is set to scale its operations while delivering smarter, safer, and more efficient services for commuters. 

“Beyond improving operations, this collaboration aims to drive positive impact to the community by enhancing mobility, creating opportunities for drivers, and contributing to more sustainable urban transportation. At PLDT Enterprise, we remain committed to empowering Filipino businesses with innovative tools that drive digital transformation and improve the lives of people they serve, ensuring a more connected and inclusive future for all,” added Locsin.

Neil Sherwin Yu, president at JoyRide, also expressed his enthusiasm for the initiative, stating, “As a proudly Filipino company, JoyRide is dedicated to enhancing the ride-hailing experience for our customers. Through PLDT Enterprise’s solutions, it is a win-win situation as we are equipped to deliver safer, more efficient, and affordable services while continuously improving the livelihoods of our riders.”

“As we continuously enhance our operations, our commitment to our customers remains steadfast: to make every journey a joyride,” he concluded.

This strategic partnership demonstrates JoyRide’s adoption of digital tools that significantly enhance operational efficiency and promote business continuity, reflecting the growing integration of technology in industries contributing to the digital economy.

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