Philippines – Philippines’ leading telco firms, PLDT Enterprise and Smart Communications, have recently launched eBiznovation Buy Local Bazaar at Tagbilaran City, Bohol.
This initiative was conducted in collaboration with DTI Bohol and Tiktok Shop Philippines, with the goal of equipping local micro, small, and medium enterprises (MSMEs) with the necessary digital skills and AI tools to navigate and succeed in the changing e-commerce landscape.
This program offered participants comprehensive upskilling sessions encompassing basic marketing and branding concepts, viral content creation, smartphone photography and videography, internet safety, and various techniques for selling on the TikTok platform.
Also included in the sessions were presentations about AI-powered productivity tools tailored for business applications, enhancing their operational efficiency and competitiveness.
Jinky Q. Francisco, head at PLDT Enterprise SMBiz-Visayas and Mindanao, said, “We recognise the crucial role that MSMEs play in our economy. Through our eBiznovation program, we’re not just providing digital tools; we’re empowering these businesses with the knowledge and skills to leverage technology effectively, including cutting-edge AI solutions. This initiative is proof of our commitment to support MSMEs and drive digital transformation across the Philippines.”
Vierna Teresa Ligan, provincial director at DTI Bohol Province, also shared, “Today marks a significant milestone as we harness the power of technology and innovation to revolutionise the way we engage in e-commerce. In today’s digital age, where connectivity and creativity intersect, TikTok has emerged as a dynamic platform where trends are born and businesses thrive. DTI Bohol’s partnership with PLDT Enterprise and Smart underscores our commitment to fostering an inclusive and thriving digital economy.”
