Manila, Philippines – Globe has entered a multi-year collaboration with Amazon Web Services (AWS) to accelerate its digital transformation and improve customer experiences across its telecommunications and digital platforms in the Philippines.
The partnership focuses on cloud modernisation and the use of AI to deliver more seamless, personalised, and efficient services to consumers and businesses nationwide.
Under the agreement, AWS will support Globe in expanding its cloud infrastructure to enhance service reliability, strengthen disaster recovery systems, and improve platform engineering. These developments are expected to boost network resiliency and operational efficiency while supporting the company’s commercial initiatives.
Carl Cruz, president and CEO of Globe, shared that seamless digital experiences are expected in today’s digital age, and the partnership with AWS allows the company to deliver the connectivity needs of every Filipino.
“By leveraging AWS’s advanced cloud capabilities and exploring AI-driven innovations, we’re positioning Globe to drive faster innovation, enhance operational efficiency and create more personalised experiences for our customers,” Cruz commented.
He added, “This is about empowering Filipinos with the tools and AI-powered solutions they need to thrive in a fast-changing digital world.”
Globe is also advancing its customer experience strategy through AI-driven and cloud-native technologies. This includes the modernisation of its B2B systems and digital services, the development of new features for its GOMO brand, and the deployment of advanced consent and preference management systems. These initiatives aim to deliver more relevant and tailored digital interactions for customers.
The partnership also extends to real-time operations, where Globe will utilise AWS’s data streaming and campaign management capabilities to provide more responsive and targeted offerings. In addition, the integration of AI-led solutions such as voicebots and customer lifecycle management tools is set to enhance service quality and engagement across multiple customer touchpoints.
“Telecommunications companies are at the forefront of digital innovation, and Globe’s bold vision for cloud-enabled customer experiences demonstrates the transformative potential of this technology,” Precious Lim, country manager for AWS Philippines, commented.
She added, “We’re excited to support Globe’s ambitious digital transformation journey and help them deliver innovative services to millions of customers across the Philippines.”
Building on Globe’s ongoing cloud adoption, this latest collaboration reinforces the company’s commitment to improving digital inclusion and modernising its service delivery.
