Tune Talk, Truecaller to strengthen customer trust and experience in Malaysia’s teleco market

by

Rei Fortes

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5 months ago

Tune Talk, Truecaller to strengthen customer trust and experience in Malaysia’s teleco market

Kuala Lumpur, Malaysia – Tune Talk has entered into a partnership with Truecaller to enhance the quality and reliability of customer interactions across Malaysia’s telecommunications sector. 

The collaboration focuses on improving the clarity, transparency, and overall experience of Tune Talk’s customer communications in an increasingly digital environment.

Through this initiative, Tune Talk will integrate Truecaller’s Customer Experience Solution into its customer engagement systems to make every interaction more recognisable and secure. The Verified Business Caller ID feature enables users to identify genuine calls from Tune Talk, displaying the company’s verified name, logo, and the purpose of the call directly on their screens. 

“Partnering with Truecaller allows us to take a proactive step toward greater transparency, clarity, and customer assurance,” Gurtaj Singh Padda, co-founder & CEO of Tune Talk, stated. 

He added, “As we continue to digitalise and scale, ensuring that customers feel safe and confident in every interaction with us is paramount.” 

Additional functions such as Business Profile, Call Reason, and Call Me Back are also designed to give customers better visibility and control, ensuring that each call provides relevant information and reassurance.

The partnership aims to reduce instances of call-related uncertainty, helping customers distinguish authentic communications from potential fraud or spam. By implementing these features across both inbound and outbound customer interactions, Tune Talk seeks to create more consistent and trustworthy experiences that strengthen its connection with users.

“Our partnership with Tune Talk enables Malaysia businesses to communicate with their customers in a more transparent, credible, and secure way,” Priyam Bose, global head GTM & developer products at Truecaller, commented. 

He added, “By combining our CX solution with Tune Talk’s strong local reach, we’re empowering businesses to build stronger confidence at every customer outreach.” 

This collaboration underlines Tune Talk’s broader strategy to improve customer engagement through the adoption of digital innovations that foster transparency and confidence.

By integrating Truecaller’s technology, the company is reinforcing its commitment to providing secure, seamless, and reliable communication for its customers across Malaysia.

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