Kuala Lumpur, Malaysia – Corporate Information Travel Sdn. Bhd. (CIT) has selected Amadeus, a leading provider of travel technology solutions, to support the company’s digital transformation process.
As part of the partnership, CIT will migrate its operations to the Amadeus Travel Platform, enabling access to more comprehensive air content and modernised capabilities.
The move is intended to enhance operational efficiency and business scalability by reducing repetitive tasks and allowing consultants to focus on customer service.
“We are confident that Amadeus will help us deliver on our digital transformation vision,” Thaddeus Foo, managing director at CIT, stated.
He further explained that Amadeus’ technology will form CIT’s upgraded platform, which will also provide an improved, client-oriented website featuring modern content, including NDC, strengthening CIT’s competitiveness in digital travel retailing.
“We are pleased to work hand-in-hand with CIT on its full-stack digital transformation as wel as revamp of its content offering,” Ramona Bohwongprasert, SVP of SE Asia, inside sales & startups APAC, travel sellers at Amadaus, commented.
“This partnership allows Amadeus and CIT to be at the forefront of travel technology in Southeast Asia, showcasing how agencies are embracing next-generation technologies to future-proof and scale their businesses.”
Founded in 1985 and based in Kuala Lumpur, CIT has been a pioneer in business travel management in Malaysia. The company provides instant airline reservations, ticketing services, and corporate travel solutions, offering competitive fares from over 130 airlines worldwide.
