APAC companies slow to adopt artificial intelligence in financial reporting: report

by

Azunta Gaviola

-

4 months ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!

Singapore – The latest report by professional services firm KPMG Malaysia found that financial reporting in the Asia Pacific region is reported to have the slowest adoption pace, with only 29% of APAC companies adopting AI in financial reporting, compared to 39% in North America and 32% in Europe.

In this report, 10% of the companies have fully embraced artificial intelligence in financial reporting, while 72% are in the process of piloting or using it selectively. On the other hand, about 99% of organisations will incorporate AI into their financial reporting processes. 

Furthermore, the report discovered that 64% of companies anticipate auditors to conduct a more detailed review of the control environment in relation to their use of AI in financial reporting.

It was also observed that approximately 52% of businesses want their auditors to prioritise predictive analysis. Another 47% further desire faster speed of delivery, and 45% seek real-time auditing throughout the year.

In addition, the survey revealed that employing AI results in enhanced productivity for the financial reporting team, along with increased talent acquisition and skill development. In particular, more than four out of ten companies were reported to have greater employee productivity and efficiency. The said figure is projected to increase to six out of ten within three years.

Interestingly, AI adoption posed significant challenges during the early stages, including data privacy concerns at 59%, limited AI skills and talents at 56%, poor organisational knowledge of AI at 51%, uncertainty about best use cases to prioritise at 41%, and difficulties with integrating with existing tools at 38%. These challenges will be alleviated as organisations improve their AI capabilities.

Foong Mun Kong, head of audit at KPMG Malaysia, said, “The growing adoption of AI in financial reporting signifies a transformative shift beyond mere technological advancements. The roles of auditors are being redefined as businesses are looking to their auditors to lead the AI transformation due to their deep understanding of financial reporting processes and their abilities to pinpoint areas where AI can add most value.”

“As a result, audits are shifting towards being more real-time and predictive, significantly transforming how insights are delivered,” he further explained.

Foong also noted, “AI advancements in financial reporting represent a triple win for companies, auditors, and information users by enhancing quality, boosting efficiency, and supporting more informed business decision-making.”

“At present, no jurisdiction, including Malaysia, explicitly requires auditors to perform assurance reviews of AI governance. However, I am confident that regulators and standard setters will keep pace with market expectations,” concluded Foong.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Join MARKETECH APAC and Bird for the ‘WhatsApp Marketing Masterclass‘ workshop and unlock effective strategies to engage and retain customers. Happening on 5 December 2024 at Sheraton Petaling Jaya, Malaysia—register your interest HERE!
Share

RECENT ARTICLES

CX leaders see AI-powered personalisation, CX fuel strong customer loyalty, higher retention rates: report
Mimecast welcomes David Sajoto as new vice president and general manager for APJ
Hitachi Vantara, NVIDIA HGX join forces to redefine AI infrastructure, launch Hitachi iQ
Netcore Cloud’s new partnership with Google Cloud to enhance marketing tech, customer engagement with AI
Prudential to drive digital transformation, elevate customer experience with launch of new AI lab in SG
Ellipse 3

RELATED ARTICLES

AI, machine learning integration accelerates at 63% amongst high-growth supply chain businesses report_11zon
Awareness in AI use peaks in Asia, while caution remains prevalent in ANZ_11zon
APAC e-commerce transactions projected to hit 7
Ellipse 3

FEATURED ARTICLES

National Healthcare Group’s Matthew Chua on championing AI adoption, innovation across healthcare sector following recent appointment (1)
Fortifying resilience Lumen Technologies’ Cheah Wai Kit on fostering a more proactive cybersecurity defence across businesses, governments
Tech in Focus How SUSE accelerates innovation, strengthens security across enterprise-grade products through open-source solutions_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.