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Awareness in AI use peaks in Asia, while caution remains prevalent in ANZ

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Azunta Gaviola

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1 week ago

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Singapore – As more people acknowledge the use of artificial intelligence in Asia Pacific, the latest report by market research firm Ipsos found that around 73% across the region said that AI will have a significant impact on changing their lives in the next three to five years. A notable 66% of the respondents also noted that it would change how they do their job in the next five years.

In this report, findings showed that 62% of those surveyed in Asia were excited for the products and services that use AI. This particular interest is greatest in China at 80%, Indonesia at 76%, Thailand at 76%, and South Korea at 73%. 

On the other hand, English-speaking countries like Australia and New Zealand approach AI with caution, with only 39% of Aussies and 43% of Kiwis stating they were excited for the technology. 

Both countries further show a higher level of apprehension, with 66% of New Zealanders and 64% of Australians feeling nervous about AI. 

Interestingly, at least half of Australians also think AI will change their job, with 16% of them saying it is very likely to affect their work, while 34% further said it is somewhat likely. 

Additionally, more Aussies think AI will improve their job (29%) than those who think it will make it worse (20%). Just under half (46%) expect it to make the job market worse. 

Meanwhile, Indonesia leads the charge in understanding AI, with 86% of the respondents saying they understand it. In Australia, 63% said they had a good understanding of AI. The said figure is lower than the global average of 67%.

Self-claimed knowledge about AI products and services is also most prevalent in Asia, with China (81%), Indonesia (80%), and Thailand (69%) leading the list. 

In contrast, only 38% of Australians know which products and services incorporate AI, falling below the global average of 52%.

Hamish Munro, chief executive officer for APEC at Ipsos, said, “People are still firmly divided over whether AI will be a friend or foe in the coming years. Across the APAC region, Asian countries are leading the charge for embracing the technology, showing both a strong understanding and excitement about the technology. English-speaking countries, including Australia and New Zealand, remain sceptical about AI, particularly its impact on their day-to-day lives and employment.”

“Greater education around the technology and practical examples may help to build confidence in the AI revolution and how it can be harnessed to improve everyday life,” explained Hamish.

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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.