Vietnam – AnyMind Group has recently announced that it has partnered with beauty and cosmetics firm FORENCOS in Vietnam.
In this partnership, the company will play a crucial role in expanding the online distribution channels of FORENCOS, with a particular focus on the cosmetics segment. It will also provide comprehensive e-commerce solutions through its breadth of proprietary platforms and local networks in Vietnam.
Said solutions encompass AnyX for e-commerce operations and analytics, AnyTag for influencer marketing, AnyDigital for digital marketing, AnyLogi for local deliveries, and AnyLive for GenAI-powered live streaming.
Additionally, the company will deploy consultants to support the brand with strategic planning for online sales and marketing.
Gwangmyung Song, director at FORENCOS, said, “Vietnam is a key market in our expansion strategy in Southeast Asia. Partnering with AnyMind allows us to leverage their technological strengths and market insights, enabling us to reach customers more effectively and build sustainable relationships with Vietnamese consumers.”
Huy Nguyen, head at D2C and e-commerce enablement for Vietnam at AnyMind Group, also remarked, “We are delighted to partner with Forencos in the Vietnamese market. Through AnyMind’s solutions, we expect to help FORENCOS achieve explosive sales growth across online sales channels, especially in social commerce, with our comprehensive support in business strategy, e-commerce operations, marketing, and financial management.”
