Singapore – AnyMind Group, an end-to-end enablement firm, has recently introduced a GenAI-powered module on its e-commerce platform AnyX, allowing them to collect and analyse customer reviews on e-commerce marketplaces.
As a new addition, it further enables brands to enhance review data on tracked cross-channel sales performance in real-time, facilitating faster data-driven decisions.
The said capability can be applied to areas like evaluation of product performance by analysing correlations between customer reviews and sales performance in each channel. This helps identify the products that resonate most with customers.
Moreover, it can also optimise marketing strategies by aligning promotional campaigns with customer sentiment and important topics identified in reviews. This move further ensures that approaches meet customer needs across each channel.
Said function can further be employed on targeted product improvements where it adjusts product features or offerings based on customer feedback, specifically targeting channels where performance may lag.
Commenting about the launch, Ryuji Takemoto, managing director of product development at AnyMind Group, said, “With the introduction of the GenAI Review Analysis Module, AnyX has evolved into a platform that offers even deeper strategic insights.”
“By utilising AI technology, we enable brands to understand their customers across diverse markets in Southeast Asia, overcoming language barriers. We will continue to enhance the platform’s features to support brands in their global e-commerce expansion,” added Takemoto.
The module offers features such as review summarisation, review topic analysis, review sentiment analysis, and competitor review comparison analysis, all powered by AI technology.
It also supports both Shopee and Lazada and can be accessed in six Southeast Asian countries, including Singapore, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines.
