Singapore – AnyMind Group, an end-to-end brand enablement platform, has recently unveiled the introduction of AnyLive, the company’s new GenAI-powered live commerce platform. This strategic launch empowers businesses to conduct live commerce using AI-generated virtual live streamers, offering multiple languages without the constraints of time or location.
The initiative further seeks to automate and enhance traditional live commerce processes through AI, equipping businesses with the ability to leverage the growing trend of live commerce while also addressing the challenges of cross-border expansion.
In particular, the firm shared that the platform uses generative AI to create virtual live streamers modelled to reflect a brand’s identity. These GenAI-powered avatars can stream continuously, presenting products and driving sales in multiple languages.
Said languages encompass English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages planned in the pipeline.
Aside from these AI-generated live streamers, the platform also employs large-language models to generate live-stream scripts based on product details and real-time, automated responses in a live stream.
It then incorporates major e-commerce and social media platforms, including Amazon, Shopee, Lazada, AliExpress, TikTok Shop, Instagram, YouTube, Facebook, and X, which enables brands to expand their reach through simultaneous broadcasts across multiple platforms.
Talking about the launch, Kosuke Sogo, CEO and co-founder at AnyMind Group, commented, “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world.”
“With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India, and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”
Presently, AnyMind Group is building expert teams to provide operational support, including data-driven analysis of viewership, comments, and sales to optimise live streams.
