Singapore – Sprinklr has introduced new artificial intelligence capabilities designed to help organisations translate customer insights into real-time actions across marketing, customer service and voice-of-the-customer operations.
Announced as part of the company’s Summer ’26 Release, the new features expand Sprinklr’s AI-native Unified Customer Experience Management (Unified-CXM) platform with tools intended to help businesses analyse customer signals, automate workflows and improve engagement across digital, social and voice channels.
According to Sprinklr, the latest release reflects a shift from using dashboards primarily for analysis toward systems that can interpret customer signals and enable immediate action.
“The challenge today isn’t collecting data—it’s knowing what matters and acting on it quickly,” said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr. “With this release, we’re helping organisations move from signals to decisions and from conversations to resolutions by combining agentic AI for autonomous resolutions with copilot support for human-assisted ones. This helps enable brands to act in real time, while staying in control where it matters most.”
Among the updates are new capabilities aimed at expanding how organisations gather and analyse customer data. The release includes LLM Insights, a feature designed to help brands monitor their visibility across AI-powered search and generative responses, as well as analytics enhancements following Sprinklr’s acquisition of ViralMoment, enabling brands to analyse video content alongside text and images.
Sprinklr also expanded its integration with CreatorIQ, allowing brands to combine influencer marketing data with paid and organic campaign performance to evaluate content effectiveness. In customer service, next-generation Voice AI agents have been integrated with the company’s digital and social care agents to support more consistent interactions across communication channels. The platform also now supports voice-enabled surveys conducted directly within customer conversations.
The Summer ’26 Release introduces additional AI-powered tools intended to reduce manual analysis and support decision-making. Sprinklr Copilot can now summarise campaigns, analyse publishing calendars and generate reporting insights, while Customer Feedback Management (CFM) Copilot includes automated statistical analysis to identify factors influencing survey outcomes. AI-driven analysis of trending content and conversations is also designed to help teams prioritise emerging issues affecting brand performance.
On the marketing side, new AI content creation features allow users to generate and refine social media posts and create videos using natural language prompts. Sprinklr also announced enhancements to TikTok Smart+ campaign management, offering additional controls for audience targeting and creative optimisation.
For customer service teams, the company said its updated Voice AI agents feature faster response times, improved conversational flow and enhanced noise handling. Organisations can also test and evaluate AI agent performance through built-in simulation and quality scoring tools before deployment.
The release also includes platform integrations intended to connect customer intelligence with broader enterprise workflows. Through the beta version of Sprinklr MCP, users can access Sprinklr insights from AI assistants including Microsoft Copilot, ChatGPT and Claude. Additional integrations include Adobe Customer Journey Analytics for cross-channel performance analysis and Microsoft Teams for real-time collaboration among customer service teams.
Sprinklr said the new release is intended to help organisations bring together customer data, AI-powered decision support and execution capabilities within a single platform to improve responsiveness across marketing and customer experience initiatives.
