Shopee, YouTube to launch new shopping service in Indonesia, with expansion plans across SEA

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Azunta Gaviola

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1 year ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Jakarta, Indonesia – In a bid to expand its services, Shopee, an e-commerce platform, has recently unveiled its partnership with Alphabet’s online video sharing platform, YouTube. 

This initiative marks their latest move towards an online shopping service in Indonesia, prompted by the fast-evolving and dynamic energy of the country’s e-commerce landscape. 

As part of the agreement, users can now shop items they discover on YouTube through direct links to Shopee. Said service is also set to expand to Vietnam and Thailand in the coming weeks, with broader expansion plans.

With YouTube Shopping, the new service competes with TikTok, which has recently expanded its market footprint following its takeover of Indonesia’s leading e-commerce platform, Tokopedia.

Ajay Vidyasagar, director for Asia Pacific at YouTube, shared that the new service would eventually expand to include partners other than Shopee “in a phased, sequenced manner.”

YouTube shopping has already been launched in South Korea and the United States, according to the company’s executives.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.