Seaco partners to foster agility, market responsiveness with recent Workato collaboration

by

Azunta Gaviola

-

2 years ago

Singapore – Workato, an enterprise automation platform, has recently introduced a new partnership with global shipping container lessor Seaco aimed at driving agility and market responsiveness across its business.

In this collaboration, the two will focus on redefining Seaco’s strategies for customer engagement while enhancing sales operational excellence across the organisation. 

Workato will also allow Seaco to develop a comprehensive customer segmentation strategy, improve touchpoints for customer interaction, and introduce intelligent workflows. These intelligent workflows are designed to further streamline quotes, contracts, and customer data.

Moreover, Seaco is set to establish an accurate source of truth for core workflows within the company, powering better strategic planning, pricing decision-making, and credit approval processes. 

Using Workato’s orchestration platform capabilities, it also aspires to eliminate manual processes, establish clear standard practices and audits for workflows, and harmonise the use of multiple tools across the organisation. 

As a result, this strategic approach will allow Seaco to offer a streamlined customer experience, set new standards for service delivery, and enhance overall customer satisfaction and business performance.

Damian Leach, chief information officer at Seaco, said, “Seaco’s partnership with Workato is game-changing because it’ll allow us to unlock the kind of agility and responsiveness that you’ve never seen before. It’s no longer about pure play automation or integration, or even AI.”

“By unifying these into a cohesive enterprise orchestration strategy, we’ll completely reimagine mission-critical processes so as to adapt at speed and deliver greater value to our customers,” added Leach.

June Lee, SVP and GM, Asia Pacific at Workato, also stated, “Seaco is a world leader in the shipping industry with a reputation for innovation and leading transformative change in the container leasing sector. We’re proud to be their chosen technology provider in orchestrating transformation across their entire organisation.”

“Seaco’s vision of unifying integration, automation, and AI on one platform aligns strategically with Workato’s core strengths and capabilities. We’re excited to build an agile and responsive enterprise orchestration roadmap for Seaco as they scale transformation at speed throughout their enterprise,” she further explained. 

Over the next year and a half, Seaco intends to launch more than 9 projects with expectations that its collaboration with Workato will save more than 3.5-man days on every transaction and over 1700-man hours over the course of 3 years.

Recognise the innovators redefining commerce at the Retail & E-commerce Excellence Awards Asia Pacific 2026! Taking place this December 2026, we celebrate the region’s most impactful retail strategies, standout e-commerce experiences, and forward-thinking leaders—submit your entries today!
Honour the women shaping the future of marketing and technology at the Empowered Women Awards 2026! This December 2026, we celebrate inspiring leaders, changemakers, and rising voices driving impact across the industry—submit your entries today!
Share

RECENT ARTICLES

Wipro expands ServiceNow partnership to scale agentic AI workflows across enterprise operations
PH’s PAGASA continues investment in sovereign email infrastructure through UR Solutions and Zimbra partnership
Hyland expands AI-native content innovation cloud in Asia-Pacific through AWS collaboration
UOB, FPT sign MoU to advance AI adoption and financial services transformation
Singapore leads in AI usage across key life events as concerns over AI-driven fraud grow
Ellipse 3

RELATED ARTICLES

Workato’s new agentic orchestration platform to transform AI-driven workflows (1)
Enterprise automation firm Workato announces two new leadership appointments_11zon
MARKETECH APAC 11 (8)_11zon
Ellipse 3

FEATURED ARTICLES

EW2025_(UT)Launch Article_Feature Image_11zon
Haris Izmee assumes leadership at Equinix as managing director for Indonesia (1)_11zon
Defence at the digital frontier Mimecast’s Stanley Hsu on building resilience against fraud, cyber risks in Singapore’s e-commerce scene

Subscribe to UpTech Media Newsletter