Enterprise automation firm Workato announces two new leadership appointments

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Azunta Gaviola

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4 months ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, and Singapore. Don’t miss out!

Singapore – Workato, an AI-powered enterprise automation firm, has recently announced that it has appointed two new members to its leadership team. These new appointments include Chandar Pattabhiram as the first chief go-to-market officer and Bhagat Nainani as the new head of product and engineering. 

In these new roles, Chandar will focus on spearheading the company’s strategic GTM and transformation, marketing, field readiness, and North American partnerships. Bhagat, on the other hand, will oversee the global P&E team and build upon Workato’s foundation of automation, integration, and AI solutions.

As the first chief go-to-market officer, Chandar brings more than 25 years of experience and proven success in GTM transformation, category creation, demand generation, and partner and community activation at iconic category-defining brands like Marketo and Coupa. 

His latest role for Coupa as its CMO also enabled him to be responsible for all aspects of revenue marketing, including GTM strategy, product and segment marketing, growth marketing, and corporate marketing, scaling the company from approximately US$150m to nearing US$1b in revenue.

Meanwhile, Bhagat has over 20 years of experience managing international teams to deliver high-quality enterprise products and business applications. His background centres around product development, specialising in SaaS applications, cloud infrastructure, and distributed systems. 

Previously, he was responsible for application development, automation, and integration products of the SAP Business Technology Platform.

Vijay Tella, co-founder and CEO at Workato, said, “We are fortunate to have experienced several milestones this year, from being named a leader in the 2024 Gartner® Magic Quadrant™ for iPaaS to announcing our Strategic Collaboration Agreement with AWS. We pride ourselves on striving for success and being an eclectic group of individuals.”

“We are thrilled to celebrate and welcome new leaders across teams to support Workato’s continued growth. Chandar and Bhagat each bring unique expertise as we continue to cement ourselves as the leading enterprise orchestration platform,” Vijay further added. 

Speaking about his appointment, Chandar said, “When you look at a company at the simplest level, take a lemonade stand, for example; however sophisticated the business is, the lemonade better be good. It was clear from the beginning that Workato has the best ‘lemonade’ in the enterprise orchestration category.”

He also notes, “The market opportunity for integration and orchestration platforms is immense and essential. In this world of AI, companies across all industries must orchestrate their business processes across applications in the simplest and fastest way possible. With an incredible foundation in place, we’re going to be able to scale at speed, bringing all facets of the go-to-market organisation together. I’m excited to join this journey with the Workato team, to create lasting change and opportunity.”

Meanwhile, Bhagat shared his enthusiasm for the opportunity, stating, “I’m proud to be joining the Product and Engineering team at Workato when AI innovation is pushing the boundaries of automation and integration.”

“Workato has been in a period of rapid growth, which creates a unique opportunity to deliver an AI-enabled orchestration platform. Building a product that enables our customers and partners to empower their teams and scale across their organisations at speed is one of the reasons why I’m thrilled to be joining,” he concluded.

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Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!
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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

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