Seaco partners to foster agility, market responsiveness with recent Workato collaboration

by

Azunta Gaviola

-

1 year ago

Singapore – Workato, an enterprise automation platform, has recently introduced a new partnership with global shipping container lessor Seaco aimed at driving agility and market responsiveness across its business.

In this collaboration, the two will focus on redefining Seaco’s strategies for customer engagement while enhancing sales operational excellence across the organisation. 

Workato will also allow Seaco to develop a comprehensive customer segmentation strategy, improve touchpoints for customer interaction, and introduce intelligent workflows. These intelligent workflows are designed to further streamline quotes, contracts, and customer data.

Moreover, Seaco is set to establish an accurate source of truth for core workflows within the company, powering better strategic planning, pricing decision-making, and credit approval processes. 

Using Workato’s orchestration platform capabilities, it also aspires to eliminate manual processes, establish clear standard practices and audits for workflows, and harmonise the use of multiple tools across the organisation. 

As a result, this strategic approach will allow Seaco to offer a streamlined customer experience, set new standards for service delivery, and enhance overall customer satisfaction and business performance.

Damian Leach, chief information officer at Seaco, said, “Seaco’s partnership with Workato is game-changing because it’ll allow us to unlock the kind of agility and responsiveness that you’ve never seen before. It’s no longer about pure play automation or integration, or even AI.”

“By unifying these into a cohesive enterprise orchestration strategy, we’ll completely reimagine mission-critical processes so as to adapt at speed and deliver greater value to our customers,” added Leach.

June Lee, SVP and GM, Asia Pacific at Workato, also stated, “Seaco is a world leader in the shipping industry with a reputation for innovation and leading transformative change in the container leasing sector. We’re proud to be their chosen technology provider in orchestrating transformation across their entire organisation.”

“Seaco’s vision of unifying integration, automation, and AI on one platform aligns strategically with Workato’s core strengths and capabilities. We’re excited to build an agile and responsive enterprise orchestration roadmap for Seaco as they scale transformation at speed throughout their enterprise,” she further explained. 

Over the next year and a half, Seaco intends to launch more than 9 projects with expectations that its collaboration with Workato will save more than 3.5-man days on every transaction and over 1700-man hours over the course of 3 years.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening on April 2026, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The Content Marketing Awards Asia Pacific 2026 by MARKETECH APAC is calling on brands, agencies, and tech innovators leading the next wave of storytelling innovation. Happening this May 2026 — show the region your brilliance and submit your entries today!
Share

RECENT ARTICLES

PLDT Enterprise expands ICT partnership with CCEAP to strengthen nationwide operations
SaaS platform Innoviti names Sandeep Mina as new chief business officer
Affinidi introduces pilot program in Singapore to advance cross-border trade and talent mobility
Alteryx taps Savex Technologies to support analytics and AI expansion across India
Digital Realty brings direct access to Oracle Cloud Infrastructure and announces new centre in Singapore
Ellipse 3

RELATED ARTICLES

Workato’s new agentic orchestration platform to transform AI-driven workflows (1)
Enterprise automation firm Workato announces two new leadership appointments_11zon
MARKETECH APAC 11 (8)_11zon
Ellipse 3

FEATURED ARTICLES

EW2025_(UT)Launch Article_Feature Image_11zon
Haris Izmee assumes leadership at Equinix as managing director for Indonesia (1)_11zon
Defence at the digital frontier Mimecast’s Stanley Hsu on building resilience against fraud, cyber risks in Singapore’s e-commerce scene

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.