Salesforce set to launch operations in the PH

by

Azunta Gaviola

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2 months ago

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Manila, Philippines – Salesforce, a customer relationship management firm, is set to expand to the Philippines this year after securing an investment deal with the Philippines’ Department of Trade and Industry. Said decision was finalised during a meeting between company executives. 

Following the initiative, DTI indicated that said partnership aims to empower the country’s micro, small, and medium enterprises as well as enhance the skills of Filipino talent through collaborations with leading universities and organisations.

In a recent statement, DTI said, “Salesforce’s entry into the Philippines is expected to create numerous job opportunities, boost the country’s digital transformation efforts, and strengthen its position as a key player in the Asia Pacific region.”

Cristina Roque, trade secretary at DTI, further shared that they have extended an invitation for the company to establish a shared service facility to collaborate on artificial intelligence upskilling programs.

“This significant investment reinforces the Philippines’ growing attractiveness as a destination for global technology companies,” added DTI.

Attendees of the meeting include Trade Secretary Cristina Roque and Salesforce executive vice president and general manager Adam Evans, and other top-level officials from both delegations.

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!

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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.