Southlake, Texas – Sabre Corporation, a software and technology firm, has announced that it has recently partnered with airlines and aviation company Virgin Australia. This collaboration aims to advance the airline’s retailing capabilities with the implementation of an AI-driven platform designed to transform airline retailing, SabreMosaic.
With the alliance, Virgin Australia is also positioned to be the flagship customer, integrating a broad suite of solutions within SabreMosaic. This initiative marks a significant milestone in the airline’s journey towards modern retailing and the general market availability of the SabreMosaic solutions.
Furthermore, said partnership highlights both parties’ commitment to innovation and industry leadership, as well as the airline’s goal to be an early mover in the industry transition to offer-and-order-based modern retailing.
“Building on our decades-long partnership, Sabre is proud to collaborate with Virgin Australia as our launch partner for SabreMosaic, which is our revolutionary platform designed to transform airline retailing,” commented Roshan Mendis, chief commercial officer at Sabre Travel Solutions.
“We aim to empower Virgin Australia to deliver a personalised, dynamic travel experience that will set a new standard in the industry. This collaboration marks the beginning of a new era, as SabreMosaic is now available to airlines worldwide,” he further shared.
David Hogarth, chief information officer at Virgin Australia, also remarked, “We are excited to partner with Sabre to lead the industry in modern airline retailing. This partnership supports our mission of being Australia’s most loved airline by offering our customers choice and a wonderful guest experience.
“The SabreMosaic platform will over time enable us to optimise our offers, enhance guest interactions, and build a competitive advantage in the market,” explained Hogarth.
As part of the collaboration, the firm also shared that the SabreMosaic platform and related solutions are equipped with a modular approach, offering the airline the ability to easily operate in a hybrid environment. This transition to SabreMosaic will entail the adoption of more than 40 products across the retailing lifecycle, delivered through a phased approach over the next few years.
Moreover, the two have also expanded their current airline IT and GDS agreements, with long-term distribution agreements helping them ensure the continued distribution of Virgin Australia’s traditional EDIFACT content and future New Distribution Capability (NDC) content to Sabre’s global network of travel buyers.
On the airline IT side, Virgin Australia will further continue to rely on SabreSonic PSS and related solutions throughout its journey to an Offer and Order environment.
Building on the platform’s capabilities, the firm also said SabreMosaic product suites are structured around the end-to-end travel lifecycle, incorporating solutions across Offer, Order, Settle, and Deliver.
The platform includes Passenger Reservation Systems (PSS) agnostic capabilities in each of these foundational domains, including (1) offer optimisation and construction; (2) order management products; and (3) payment products.
Additionally, SabreMosaic includes a complete data intelligence toolkit that fosters the power of emerging technologies, assisting airlines in making better, data-driven decisions. This move is powered by Google’s industry-leading AI capabilities.
Speaking about the collaboration, Garry Wiseman, chief product and technology officer at Sabre Travel Solutions, said, “Virgin Australia along with other airlines has been a pivotal and consistent contributor to the development of the SabreMosaic platform.
“Virgin Australia’s insights have been instrumental in refining the scope and functionality of SabreMosaic. This demonstrates Sabre’s commitment to ensuring that its approach to Offer and Order evolution meets the real-world needs of airlines,” Wiseman concluded.
