Singapore – Osome has appointed Rohan Chandhok as vice president of marketing, where he will focus on supporting the company’s mission of helping entrepreneurs and SMBs manage financial administration efficiently, enabling them to concentrate on growing their businesses.
Rohan will lead efforts to expand the company’s global presence while maintaining its core focus on assisting founders.
He is also involved in mentoring early-stage startups and marketing professionals, reflecting his commitment to promoting growth across the wider business ecosystem.
“I joined Osome because I’ve lived the problem we’re solving. I’ve experienced the conveniences and challenges that customers go through,” Rohan told UpTech Media.
As a former founder himself who bootstrapped a business to seven figures, Rohan experienced the hours spent on financial administration– time that could have been used to build his business. He later ventured as a customer for Osome after setting up a fractional business earlier this year.
“I intend to use these insights and shape the future of Osome’s business,” Rohan stated.
The appointment comes following significant growth for Osome, recording over 25% of YoY revenue growth and 60% EBITDA improvement in 2024.
In his current role, Rohan aims to further define Osome’s presence in the competitive fintech landscape, focusing on supporting SMBs with the balance of AI-enabled technologies and human advisory expertise.
“This middle ground is marketing gold, but it needs to be articulated clearly to SMBs who are tired of DIY accounting tools but can’t afford full-service firms,” Rohan explained.
He also shared how different factors lead to proactive growth in the fintech industry, especially when working with SMBs. Rohan added, “I believe success requires a multi-layered approach that balances credibility and trust-building with aggressive growth tactics.”
With over two decades of marketing expertise and prior entrepreneurial experience, Rohan’s background provides insight into the needs of SMBs and their expectations from service providers.
“My team understands we’re building a category and are responsible for more than just demand capture,” Rohan shared.
“We’re focused on demand creation by way of actionable thought leadership from founders who used Osome to go global, building more communities in source markets.”
For Rohan, establishing Osome as a category owner of AI-enabled business management platforms is essential.
His vision is for the company to be the name when entrepreneurs and SMBs require a unified and AI-powered fintech solution, with a touch of human advisory expertise, when setting up cross-border operations.
Currently, Osome’s AI-powered workflows that automate mundane financial administration and human advisory expertise are already benefiting more than 30,000 customers. Rohan plans to elevate this growth and shape the next chapter of Osome across the global stage.
