Kuala Lumpur, Malaysia – Malaysia Aviation Group (MAG) has entered into a multi-faceted collaboration with Adobe, Google, Skyscanner, and Visa, becoming the first airline group globally to bring together four major players in digital engagement, metasearch, technology, and payments.
The partnership supports MAG’s strategy to position itself among the leading aviation groups worldwide by advancing digital innovation across its customer journey.
By combining expertise in personalisation, travel search, artificial intelligence and payments, the initiative aims to provide travellers with a more seamless and data-driven experience, from planning and booking through to payment and post-travel engagement.
“This is far more than collaboration – it is a quantum leap in creating a truly frictionless online travel experience,” Clarence Lee, group chief digital & IT officer of Malaysia Aviation Group, commented.
“By partnering with global leaders such as Google, Skyscanner, Adobe, and Visa, we are building the digital backbone that will make every MAG journey more seamless, personalised, and rewarding for customers worldwide, transforming how they discover, who they interact with, and book their travel.”
The collaboration was formalised during the recent MATTA Fair 2025, where senior representatives from all four partners outlined their respective contributions.
Adobe will enhance customer personalisation across touchpoints, Google will integrate AI-driven tools to improve travel discovery and search, Skyscanner will strengthen visibility in the global travel ecosystem, and Visa will introduce secure and efficient digital payment solutions.
“This partnership is not only about strengthening MAG’s digital edge, but also about transforming the entire customer journey–from inspiration to booking and beyond,” Dersenish Aresandiran, chief commercial officer of airlines at Malaysia Aviation Group, stated.
“By collaborating with these global leaders, we are setting a new benchmark for how airlines engage with travellers, driving more personalised experiences, greater convenience, and new opportunities to reward our customers.”
Through these combined capabilities, MAG seeks to set new benchmarks in airline digital transformation, offering travellers a more convenient, personalised and connected journey across its platforms.
This initiative represents a significant step in MAG’s long-term digital roadmap, reinforcing its commitment to adopt advanced technologies and international best practices to serve millions of passengers worldwide.
