Live Group to offer hyper-personalised customer experience with launch of ‘Envoku’

by

Azunta Gaviola

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5 days ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!

Singapore – Live Group, an events and communication agency, has recently introduced a new AI-driven platform that transforms communication, engagement, and inclusivity across events, workplaces, and customer interactions. This solution addresses the gap between diverse audiences, offering customers hyper-personalised experiences.

Building on its capabilities, Envoku leverages AudienceDNA, a psychology-based profiling tool that decodes learning, communication, and engagement styles. This feature enables the platform to tailor every touchpoint, ensuring participants receive content and experiences according to their preferences.

Key benefits of the platform include an audience DNA profiling function that decodes audience personality types to personalise digital and event experiences from the outset. Another feature is its ability to recommend content, agendas, and networking opportunities based on similar communication styles and interests.

Furthermore, Envoku also possesses real-time data collection and dynamic adaptation that tracks engagement and preferences during interactions, enabling an enhanced user experience.

Aside from the aforementioned benefits, the new platform further provides seamless API integration with existing systems, ensuring smooth deployment for businesses. This helps organisations fine-tune engagement strategies across different touchpoints. 

With ISO-certified data security and GDPR compliance, Envoku also ensures that sensitive data is protected while delivering impactful engagement solutions.

“Our goal with Envoku is to meet today’s demand for personalisation and inclusivity, transforming how businesses engage their audiences,” commented Toby Lewis, founder and CEO at Envoku

“People now expect individualised experiences, from entertainment to shopping and workplace communication. Envoku delivers on this expectation, helping organisations create meaningful connections through empathy and understanding,” he further explained.

Stephen D. Pickett, managing director at Live Group, also said, “By bridging generational divides, Envoku creates an inclusive environment where employees feel valued, regardless of their preferred communication style—be it face-to-face or digital-first. This not only improves retention but also enhances productivity by aligning organisational culture with the diverse needs of today’s workforce.”

Pickett also shared, “As more businesses move towards hybrid and digital events, the need for personalised, inclusive engagement has become paramount. Envoku allows event organisers to design experiences that resonate with attendees, transcending traditional barriers of nationality, background, or gender, and fostering deeper connections.”

Additionally, the company shared that Envoku will expand across more industries as part of its 2025 growth strategy. Said expansion will focus on improving employee engagement, customer interactions, and event management. 

“Events and experiences are powerful tools for achieving business goals, but true success lies in connection and engagement. With Envoku, we’re making it possible for businesses to build genuine, empathetic relationships with their audiences, ensuring every individual feels seen, heard, and valued,” concluded Lewis.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Join MARKETECH APAC and Bird for the ‘WhatsApp Marketing Masterclass‘ workshop and unlock effective strategies to engage and retain customers. Happening on 5 December 2024 at Sheraton Petaling Jaya, Malaysia—register your interest HERE!
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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.