Sydney, Australia – Insignia Financial, one of Australia’s largest wealth management companies and owner of MLC Australia, has partnered with Google Cloud to modernise its digital infrastructure and implement AI capabilities across its services.
The initiative aims to improve personalisation, efficiency, and service delivery for over 1.5 million customers nationwide. Building on its enterprise data and analytics system developed with Google Cloud’s BigQuery data warehouse, Insignia Financial is advancing its collaboration through a comprehensive roadmap.
This includes delivering tailored customer experiences via a Data and Insights platform powered by BigQuery, supported by enterprise-ready AI agents using Google Cloud’s Vertex AI to optimise customer service responsiveness and accuracy.
“This collaboration enables us to be more efficient, leveraging our data and intellectual property to deliver better outcomes for clients,” Damien O’Donnell, chief technology officer at Insignia, commented.
“Google Cloud’s agentic AI capabilities will empower our customer service teams to make high-touch, highly-personalised experiences accessible to every customer.”
The initiative also involves consolidating current on-site data centre environments by migrating VMware workloads onto Google Cloud, enabling more agile service delivery and reduced operating costs.
This leads the way for improved customer experience while ensuring the security and seamless management of data.
Paul Migliorini, vice president of Google Cloud Australia & New Zealand, mentioned that Insignia Financial’s infrastructure modernisation plans demonstrate cost control, but also establish foundations to translate AI into meaningful customer value at speed.
“By investing in training and upskilling, Insignia Financial also primes interest groups and early adopters within its organisation to innovate efficiently once foundations are in place,” Paul said.
“Time and effort are saved from the modernisation process, can be meaningfully redirected to driving AI initiatives and creating greater value for customers and businesses.”
Additionally, Insignia Financial is investing in workforce development through the Google Cloud Skills Boost program to strengthen capabilities in data and AI across the organisation.
The migration is expected to simplify management of critical applications, enhance cybersecurity and compliance, and drive integration with the BigQuery data lake to support large-scale AI adoption.
This will enable Insignia Financial to transform the delivery of financial advice and member services, including improving adviser productivity and creating personalised, data-driven member journeys.
