Search
menu
Search
Close this search box.

Informatica, SUBARU forge collaboration to drive data-driven customer experience

by

Azunta Gaviola

-

3 weeks ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, and Singapore. Don’t miss out!

Tokyo, Japan – AI-cloud data management firm Informatica has announced that it has recently formed a strategic collaboration with multinational manufacturing firm SUBARU Corporation.

This initiative allows SUBARU to harness the firm’s AI-powered intelligent data management cloud, enabling the automaker to drive a global-scale data integration project.

The collaboration will also equip SUBARU to curate data from its development, procurement, manufacturing, sales, and maintenance services worldwide, facilitating business insights from credible and trustworthy data sources.

Moreover, the low-code/no-code environment within IDMC also allows SUBARU to expand its data integration through automation. It also eliminates data silos to enable users to drive greater data visibility across business functions from their business intelligence tool.

Kentaro Ichikawa, chief of the data management and utilisation promotion department at SUBARU Corporation, said, “With the help of Informatica, we are able to connect, integrate, and strengthen our data linkage as early as technical development and design stages, and thus improve the quality of our car manufacturing.”

“As our AI-powered data management partner, Informatica plays an integral part in our data integration project. The transformation brought SUBARU closer to realising our two missions, as it not only benefited our employees’ productivity level but also enhanced the customer experience.”

Taito Kozawa, country manager and president at Informatica Japan, further remarked, “SUBARU’s decision to move to a single, AI-powered cloud data management platform with a consumption-based pricing model allowed them to advance at their own pace and remain flexible and adaptive to their business environment and needs.”

“Informatica is proud to be the partner of choice for enterprise cloud data management to help SUBARU solve their upstream and downstream data challenges, empowering users across their organisation to drive trusted business insights through transformative power of data on our AI-powered IDMC platform,” Kozawa added.

Presently, about 400 data assets have already been catalogued, and SUBARU plans to expand the range of users who use the data integration platform in their daily work through BI tools in the future.

Grab your opportunity to harness marketing strategies through the power of WhatsApp in our workshop! Happening on September 26, 2024, in Singapore, register your interest now!
Experience history at MARKETECH APAC’s ‘Marketing Technology Awards 2024! On November 28, live in Singapore, celebrate visionaries shaping Asia-Pacific’s marketing tech across 45 categories. Join us in honouring innovation and excellence! Click here to learn more.

 

Share

RECENT ARTICLES

Cohesity deepens CrowdStrike alliance for rapid threat detection, response capabilities
Parcel Perform to advance e-commerce logistics with introduction of strategic partnership programs
Salesforce to deploy new autonomous AI agents for advanced efficiency, customer satisfaction across industries
Zoho launches latest advancements to self-service business intelligence, analytics platform using AI, machine learning
Workato’s new agentic orchestration platform to transform AI-driven workflows
Ellipse 3

RELATED ARTICLES

AI integration offers enhanced accuracy in Sirraj Hospital’s medical research, diagnosis
AI, machine learning integration accelerates at 63% amongst high-growth supply chain businesses report_11zon
Around 49% of consumers prefer brands to be open about AI, customer data use report report (1)_11zon
Ellipse 3

FEATURED ARTICLES

2
Tech in Focus How SUSE accelerates innovation, strengthens security across enterprise-grade products through open-source solutions_11zon (1)
Tenable_Exclusive Interview_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.