Informatica, SUBARU forge collaboration to drive data-driven customer experience

by

Azunta Gaviola

-

7 months ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya and for the Retail &E-Commerce Innovation Marketing & Tech Summit: Philippines 2025 on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

Tokyo, Japan – AI-cloud data management firm Informatica has announced that it has recently formed a strategic collaboration with multinational manufacturing firm SUBARU Corporation.

This initiative allows SUBARU to harness the firm’s AI-powered intelligent data management cloud, enabling the automaker to drive a global-scale data integration project.

The collaboration will also equip SUBARU to curate data from its development, procurement, manufacturing, sales, and maintenance services worldwide, facilitating business insights from credible and trustworthy data sources.

Moreover, the low-code/no-code environment within IDMC also allows SUBARU to expand its data integration through automation. It also eliminates data silos to enable users to drive greater data visibility across business functions from their business intelligence tool.

Kentaro Ichikawa, chief of the data management and utilisation promotion department at SUBARU Corporation, said, “With the help of Informatica, we are able to connect, integrate, and strengthen our data linkage as early as technical development and design stages, and thus improve the quality of our car manufacturing.”

“As our AI-powered data management partner, Informatica plays an integral part in our data integration project. The transformation brought SUBARU closer to realising our two missions, as it not only benefited our employees’ productivity level but also enhanced the customer experience.”

Taito Kozawa, country manager and president at Informatica Japan, further remarked, “SUBARU’s decision to move to a single, AI-powered cloud data management platform with a consumption-based pricing model allowed them to advance at their own pace and remain flexible and adaptive to their business environment and needs.”

“Informatica is proud to be the partner of choice for enterprise cloud data management to help SUBARU solve their upstream and downstream data challenges, empowering users across their organisation to drive trusted business insights through transformative power of data on our AI-powered IDMC platform,” Kozawa added.

Presently, about 400 data assets have already been catalogued, and SUBARU plans to expand the range of users who use the data integration platform in their daily work through BI tools in the future.

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!

Share

RECENT ARTICLES

Delinea, Microsoft strengthen collaboration to enhance multi-cloud identity security
Nokia, Dell to power StarHub’s 5G cloud RAN trial
Google Cloud, NCSA collaborate to bolster Thailand’s digital transformation
Informatica welcomes Krish Vitaldevara as new executive vice president, chief product officer
Synagie, HKT to accelerate Hong Kong’s SME growth overseas with ‘ShopHK’ launch
Ellipse 3

RELATED ARTICLES

AI integration offers enhanced accuracy in Sirraj Hospital’s medical research, diagnosis
AI, machine learning integration accelerates at 63% amongst high-growth supply chain businesses report_11zon
Around 49% of consumers prefer brands to be open about AI, customer data use report report (1)_11zon
Ellipse 3

FEATURED ARTICLES

2
Tech in Focus How SUSE accelerates innovation, strengthens security across enterprise-grade products through open-source solutions_11zon (1)
Tenable_Exclusive Interview_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.