Informatica, SUBARU forge collaboration to drive data-driven customer experience

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Azunta Gaviola

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5 months ago

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Tokyo, Japan – AI-cloud data management firm Informatica has announced that it has recently formed a strategic collaboration with multinational manufacturing firm SUBARU Corporation.

This initiative allows SUBARU to harness the firm’s AI-powered intelligent data management cloud, enabling the automaker to drive a global-scale data integration project.

The collaboration will also equip SUBARU to curate data from its development, procurement, manufacturing, sales, and maintenance services worldwide, facilitating business insights from credible and trustworthy data sources.

Moreover, the low-code/no-code environment within IDMC also allows SUBARU to expand its data integration through automation. It also eliminates data silos to enable users to drive greater data visibility across business functions from their business intelligence tool.

Kentaro Ichikawa, chief of the data management and utilisation promotion department at SUBARU Corporation, said, “With the help of Informatica, we are able to connect, integrate, and strengthen our data linkage as early as technical development and design stages, and thus improve the quality of our car manufacturing.”

“As our AI-powered data management partner, Informatica plays an integral part in our data integration project. The transformation brought SUBARU closer to realising our two missions, as it not only benefited our employees’ productivity level but also enhanced the customer experience.”

Taito Kozawa, country manager and president at Informatica Japan, further remarked, “SUBARU’s decision to move to a single, AI-powered cloud data management platform with a consumption-based pricing model allowed them to advance at their own pace and remain flexible and adaptive to their business environment and needs.”

“Informatica is proud to be the partner of choice for enterprise cloud data management to help SUBARU solve their upstream and downstream data challenges, empowering users across their organisation to drive trusted business insights through transformative power of data on our AI-powered IDMC platform,” Kozawa added.

Presently, about 400 data assets have already been catalogued, and SUBARU plans to expand the range of users who use the data integration platform in their daily work through BI tools in the future.

 

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Discover the latest trends in business communication from over 473 billion interactions in Infobip‘s ‘Conversational experience trends 2024‘ report. Mobile messaging, chat apps, and social media lead in customer engagement. Download here for FREE!

 

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