IBM expands software reach on Microsoft Azure marketplace with Apptio suite’s addition

by

Azunta Gaviola

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1 year ago

Singapore – IBM, a multinational tech company, has recently announced its plans to make the Apptio suite of enterprise agile planning (EAP), IT financial management, and cloud FinOps solutions available on Microsoft Azure.

Alongside the initiative, the firm also unveiled the global expansion of IBM software availability on the Azure Marketplace, enabling customers to buy software directly on the marketplace while using their Microsoft Azure consumption commitment.

With its availability in the Azure Marketplace, IBM Targetprocess EAP software assists portfolio managers and finance teams in planning and managing budgets as well as aligning their workforces across various technology priorities. This move will be complemented with the application of technology business management (TBM) industry best practices.

Moreover, Targetprocess, anative software-as-a-service solution from IBM’s acquisition of Apptio, integrates with Azure DevOps to deliver streamlined management, increased efficiencies, and potential cost savings, allowing clients to use Microsoft Azure Consumption Commitments. 

IBM Targetprocess further improves Azure DevOps’ capabilities, offering end-to-end visibility from the team level up. This strategic approach supports various Agile frameworks, like SAFe, and provides flexibility to align with each organisation’s business practices.

Additionally, the tech firm said its software offerings will be made available to clients in countries such as Australia, Canada, Belgium, Denmark, France, Germany, India, Italy, the Netherlands, Singapore, Spain, Sweden, Switzerland, and the United Kingdom. This global availability empowers Azure Marketplace as the preferred choice for enterprise IT purchases, and IBM offerings on the Azure Marketplace enable customers to purchase software how they want to while drawing down on their Microsoft Azure Consumption Commitment investments. 

“Thousands of clients are already using the Apptio portfolio to optimise their IT investments, but many of our joint customers need the flexibility to use it on the Microsoft DevOps platform,” said Nick Otto, head of global strategic partnerships at IBM

“Bringing IBM Targetprocess to the Microsoft Azure Marketplace, along with expanded availability of other IBM software around the world, enables us to support clients on their digital transformation journey with the ease and simplicity of purchasing on the marketplace,” explained Otto.

Dinis Couto, GM, GSI Commercial Partners at Microsoft, also said, “Today’s announcement illustrates how IBM and Microsoft are empowering customers to efficiently use IT resources and adapt to evolving tech needs, especially with the rise of cloud-based AI innovation.” 

“Our collaboration will enhance decision-making, increase productivity, and enhance IT management for organisations of all sizes,” he added. 

IBM’s latest partnership with Microsoft is based on their common vision for hybrid, multi-cloud business transformation, satisfying customer needs by running the right workloads in the right places. 

The company further revealed global availability of nearly 50 IBM Consulting offerings on the Azure Marketplace that are focused on helping clients drive business transformation with hybrid cloud, generative AI, data and application modernisation, security services, and tailored industry-specific solutions. 

These solutions are IBM Consulting Azure OpenAI, IBM Consulting Connect 360, IBM Consulting Banking Operations GenAI Co-Pilot, and IBM Security Strategy Services for Microsoft Azure.

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