HappyEasyGo expands regional presence in SEA with latest payment collaboration

by

Azunta Gaviola

-

4 months ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!

Singapore – Travel arrangement agency HappyEasyGo has recently announced that it has partnered with financial services firm Primer to empower the company’s expansion in Southeast Asia.

The new collaboration leverages Primer’s innovative infrastructure, allowing HappyEasyGo to connect with multiple payment processors, control transaction costs, and improve payment performance.

This extends to Primer’s extensive payment optimisation capabilities, including flexible routing of traffic across various processors, retrying failed payments using fallbacks, and unlocking unique insights with Primer’s unified payment analytics suite.

Boris Zha, founder and CEO at HappyEasyGo, said, “We have ambitious plans for rapid regional expansion, and Primer’s payment infrastructure is the key to making it possible. With Primer, we can seamlessly add new payment services and methods for each local market without the need for direct integration, ensuring a smooth and efficient rollout.”

“As we expand into Southeast Asia, efficient and localised payment solutions are critical for customer satisfaction and business growth. Partnering with Primer allows us to optimise our payment processes, potentially leading to significant cost savings and opening doors to new revenue streams through increased regional adoption,” explained Zha.

Kailash Madan, head of global sales at Primer, also stated, “Travel thrives on seamless payments, and that’s where Primer comes in. Our partnership with HappyEasyGo highlights the critical role of a flexible payment solution for global expansion. We’re thrilled to be their partner, empowering them to navigate new markets with agility and efficiency.”

Initially, the company will focus on expanding its operations in Singapore and Malaysia, with future plans to venture to Thailand and Indonesia. It also envisions expanding into Europe and the US with the support of Primer.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Join MARKETECH APAC and Bird for the ‘WhatsApp Marketing Masterclass‘ workshop and unlock effective strategies to engage and retain customers. Happening on 5 December 2024 at Sheraton Petaling Jaya, Malaysia—register your interest HERE!
Share

RECENT ARTICLES

Valiram taps Atome to streamline payment checkout processes in SG, MY
Hitachi Vantara, Virtana partnership to advance hybrid cloud infrastructure with AI-driven automation
Infosys to elevate Kardex’s business operations, efficiency with SAP S/4HANA, cloud solutions
Thales incorporates Imperva’s risk, threat identification capabilities for enhanced data risk management
Zettabyte, Pegatron forge alliance to expand data centre footprint, boost sustainability
Ellipse 3

RELATED ARTICLES

Cashless payments in APAC expected to reach US$26
UPTECH MEDIA (13)_11zon
UPTECH MEDIA 2
Ellipse 3

FEATURED ARTICLES

Tech in Focus How SUSE accelerates innovation, strengthens security across enterprise-grade products through open-source solutions_11zon (1)
Tenable_Exclusive Interview_11zon
National Healthcare Group’s Matthew Chua on championing AI adoption, innovation across healthcare sector following recent appointment (1)

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.