Genesys boosts leadership team in APAC with new appointments

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Fatima Baduria

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5 months ago

Genesys boosts leadership team in APAC with new appointments

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Singapore – Technology company Genesys has announced key additions to its leadership team in Asia-Pacific (APAC). The appointments are part of its efforts to advance the adoption of the Genesys Cloud platform, supporting businesses through digital customer experience transformation.

Genesys has appointed Mao Gen Foo as vice president of sales for Asia, DongWook Kim as country manager for Korea, and Maya Rashed as senior director for APJ marketing.

Foo brings nearly 30 years of experience, having worked with Qualtrics and OpenText. In his new role, Foo will lead efforts to grow Genesys’ revenue and customer success strategies across the region.

“My focus is on empowering our teams to deliver measurable outcomes, strengthening our partner ecosystem, and helping businesses unlock the full value of the Genesys Cloud platform as they navigate growth and innovation,” Foo said.

Meanwhile, Kim will spearhead business expansion, customer engagement, and partnership efforts in Korea. He brings his 20 years of experience in cloud platforms, information technology, and data analytics to the company.

“With cloud and AI adoption emerging as key business value drivers for Korean enterprises, I’m committed to deepening our market presence by aligning with local business needs and helping customers accelerate transformation by combining AI innovation, cloud scalability, and local market insight,” Kim commented.

Rashed also steps into her role with over 20 years of experience in B2B technology and SaaS marketing, having held leadership roles at Okta, Oracle, and Confluent.

“Driving growth in a dynamic region like APAC requires precision, collaboration, and a deep understanding of customer needs. My aim is to build scalable marketing programs that align closely with sales, accelerate demand, and elevate customer engagement at every stage of their journey,” Rashed said.

Albert Nel, senior vice president for APJ at Genesys, commented, “Asia Pacific continues to provide strong opportunities for Genesys, and these appointments reflect a significant investment in the talent and leadership needed to scale our impact. Mao Gen, DongWook and Maya bring extensive experience across key business functions — critical to driving our AI-Powered Experience Orchestration strategy. Their leadership will enhance our ability to help organisations transform how they connect with customers, delivering more empathetic, outcome-driven experiences.”

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

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