Fears over AI, privacy, climate change surge in Asia-Pacific, despite growing tech adoption: report

by

Azunta Gaviola

-

3 weeks ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!

Malaysia – The latest findings from market research firm Ipsos revealed that consumers in the Asia-Pacific region expressed significant concerns about the future, despite wide adoption of artificial intelligence and new technologies. 

According to the report, there has been a 19% increase in Indians who feel technology is damaging their lives since 2013, while Japan has witnessed an 18-point rise in such worries.

Fears about AI and digital privacy and security also remain significant, with seven in 10 consumers in the Asia-Pacific region concerned about how their information is being collected by companies. This sentiment was particularly high in the Philippines (86%) as well as in Thailand and Singapore (both at 81%).

Moreover, it was observed that many young people in Asia, including 57% of Gen Z in the APAC region, report a preference for the era of their parents’ youth, surpassing the global figure of 51%. Such nostalgia presents brands with the opportunity to incorporate elements of the past into modern, innovative experiences.

Interestingly, the report also found a broad acceptance of climate change as a reality and that immediate action is needed. Around 84% of respondents even believe the world was headed for environmental disaster unless the region changed its habits quickly. Said concern has notably grown in Australia, where agreement has risen by 15% since 2013.

In addition, the majority of consumers across the Asia-Pacific region also said individuals should not be the ones to make greater changes to their daily lives to minimise climate change impacts. 

In fact, about 73% across Asia reported they were already doing all they could to save the environment. This feeling was prevalent in Indonesia (91%), Thailand (89%), and the Philippines (87%). 

Accordingly, around 75% believe companies are not paying enough attention to the environment. More worryingly, most people in India, the Taiwan region, Indonesia, and Thailand feel it is already too late to do anything about climate change.

“As Asia-Pacific’s economic, political, and cultural influence continues to grow in an interconnected and complex world, the importance of understanding the region has never been more important,” said Hamish Munro, APEC CEO at Ipsos. 

Munro then added, “This latest report highlights how our consumers and citizens think and feel in a world of rapid change and complexity, particularly around technological evolution, societal change, and climate change. The insights reveal a region that is open to transformation but wants its businesses to step up, guide the change revolution, and be leaders.

“When it comes to climate change, consumers believe brands have a critical role to play in minimising harmful environmental effects. There is a real opportunity for brands to be environmental leaders and demonstrate their commitment to climate change efforts,” he further explained.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Join MARKETECH APAC and Bird for the ‘WhatsApp Marketing Masterclass‘ workshop and unlock effective strategies to engage and retain customers. Happening on 5 December 2024 at Sheraton Petaling Jaya, Malaysia—register your interest HERE!
Share

RECENT ARTICLES

NetApp introduces on-premises enterprise storage arrays for AWS Outposts, streamlining data management
Dennis Chia joins CelcomDigi as new chief financial officer
New expanded partnership between Ant Group, Nike China to drive e-commerce innovation, sustainability
Globe Telecom expands long-term collaboration with Vectra AI to boost its security infrastructure 
Real-time payments to offer banking access for 21m Filipinos, driving $323m economic growth by 2028
Ellipse 3

RELATED ARTICLES

APAC companies slow to adopt artificial intelligence in financial reporting report_11zon
Awareness in AI use peaks in Asia, while caution remains prevalent in ANZ_11zon
UPTECH MEDIA 2
Ellipse 3

FEATURED ARTICLES

1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
1_Beyond the cart Shoppertainment execs on harnessing the potential of live commerce for unmatched customer experience_11zon
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.