Databricks, SAP new joint initiative to transform enterprise data intelligence 

by

Azunta Gaviola

-

7 months ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Singapore – Databricks, a global data, analytics, and artificial intelligence company, has recently introduced SAP Databricks in collaboration with software company SAP.

This joint effort incorporates the Databricks data intelligence platform into the latter’s newly launched business data cloud, strengthening the platform’s enterprise data capabilities.

In particular, SAP’s essential business data integrated into the Databricks platform will enhance data warehousing, engineering, and AI, all managed under the Databricks Unity Catalogue.

Following its $15b in fundraising, Databricks announced its plans to allocate $250m to help customers and system integrators streamline SAP Databricks deployments and migrations, ensuring they maximise the value of their SAP data.

SAP applications power enterprises’ most important decisions around business planning, procurement, HR, and travel management. Every enterprise wants to maximise the value of their SAP data by combining it with data from their other business-critical systems.

Many of these systems, however, remain on-premises within outdated platforms, limiting the ability to implement sophisticated analytics and AI solutions.

With SAP Databricks, both companies ensure all essential datasets are enriched and readily available for data warehousing and AI-driven decision-making.

Ali Ghodsi, co-founder and CEO at Databricks, said, “Every organisation is searching for a faster, more reliable way to translate their data into strategic advantage. Together with SAP, we’re helping businesses seamlessly unify their data sources, streamline analytics, and accelerate the development of domain-specific AI applications.”

Muhammad Alam, executive board member at SAP, also commented, “Our partnership with Databricks represents a turning point in how enterprise data is harnessed. Together, we’re fusing SAP’s proven expertise in mission-critical applications with Databricks’ cutting-edge data engineering and AI capabilities to help our customers unlock the next era of digital innovation.”

Step into a world where creativity meets cutting-edge tech at MARKETECH APAC’s Advertising Technology Asia 2025! Coming to the Philippines on 9 September, be at the forefront of the adtech revolution—register now!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

Concentrix acquires SAI Digital, expanding digital commerce, CX solutions in APAC
OutSystems appoints Muralee Kanagaratnam as regional VP for partners & alliances for APAC regional expansion
Singapore leads global AI adoption but faces shadow AI concerns
StarHub, Vectra AI introduce advanced cybersecurity solutions in Singapore
Revolut expands Google Cloud partnership to support global fintech growth
Ellipse 3

RELATED ARTICLES

Databricks enters Indonesian market, bolstering ASEAN presence_11zon
UPTECH MEDIA (4)_11zon
UPTECH MEDIA_11zon (1)
Ellipse 3

FEATURED ARTICLES

Levelling up beyond gameplay: How Coda innovates content monetisation with out-of-app strategies
1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.