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Singapore’s ADA advances e-commerce and marketing analytics with Databricks partnership

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Azunta Gaviola

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6 months ago

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Singapore – ADA, an independent data and digital transformation company in Asia, has officially inaugurated a strategic collaboration with Databricks, a data and AI company, underscoring data-driven solutions and adaptable frameworks that harness customer data for personalised engagement.

As part of this joint venture, ADA and Databricks will pool their respective strengths in data and artificial intelligence, with a focus on improving marketing and e-commerce analytics. This will lay the foundation for a data intelligence platform focused on resolving business issues in each of the 12 APAC regions where ADA operates.

Through this platform, ADA will also leverage advanced data and AI accelerators, including custom e-commerce data models. As a result, businesses will gain critical insights and predictive analytics to help them fine-tune their online operations.

Greg Taylor, vice president, partners, APJ, at Databricks, commented, “The ability to uncover actionable insights from data has never been more important as enterprises look to adapt, innovate, and better prepare for the future in this AI age. ADA has deep industry experience in creating value for both B2B and B2C organisations by leveraging data for applications such as customer acquisition and customer data clean rooms, to name a few.”

“We’re excited to be working with ADA as they leverage the power of Databricks Data Intelligence Platform to help organisations solve their toughest problems with data,” he added.

Meanwhile, Srinivas Gattamneni, chief executive officer at ADA, also expressed his excitement for the project, stating, “We’re excited about our partnership with Databricks, a pivotal step in revolutionising data and digital transformation in APAC. By integrating our data and AI solutions with Databricks’ cutting-edge data intelligence platform, we are actively redefining the future of data analytics and transformation.

“This alliance is a testament to ADA’s dedication not only to advancing AI-driven analytics but also to providing comprehensive data transformation services that enable businesses to navigate and excel in an increasingly digital world,” he concluded.

The dynamic pricing system developed by ADA will allow for real-time market adaptability, maximising income possibilities. It will also improve its data marketplace products by utilising its proprietary X-ACT data and integrating services such as the Composable Customer Data Platform (CDP), demand forecasting, and price optimisation.

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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

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