Singapore – Criteo has expanded its ChatGPT Ads integration to six new markets in Southeast Asia, bringing the AI-powered advertising platform to Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam. The rollout takes Criteo’s ChatGPT Ads integration to 61 global markets, according to the company.
The move signals a broader push by Criteo to extend its AI-assisted commerce strategy across the region. Conversational AI is increasingly shaping how consumers discover, research and evaluate products, and the path from discovery to purchase is shifting as a result.
By folding ChatGPT Ads into its existing platform, Criteo says advertisers can access this emerging discovery channel through workflows they already use. This, the company adds, reduces operational friction while surfacing new insights into consumer intent and campaign performance.
“Discovery is where Southeast Asian shoppers make their decisions, and conversational AI is quickly becoming part of how shoppers here find brands,” said Sukesh Singh, Managing Director, SEA, Criteo.
“Our integration with ChatGPT Ads has already enabled more than 2,000 brands to partake in conversational advertising globally and bringing it to South East Asia means advertisers here can reach consumers in this new environment through the platform and workflow they already use,” Singh continued.
The expansion follows what Criteo describes as strong early momentum across markets and categories. The company reports growing advertiser adoption, improved engagement and measurable performance gains from ChatGPT Ads traffic.
More than 2,000 brands have already advertised on ChatGPT through Criteo, according to the company. Its Prompt Smart Ads capability has shown approximately fourfold higher spend after activation in early testing, Criteo says, helping advertisers improve delivery and scale investment more efficiently.
Furthermore, more than 80% of ad-driven ChatGPT Ads traffic comes from new customers, Criteo notes, underscoring the channel’s role in driving product discovery for brands.
With this latest expansion, Criteo now supports 11 markets across the APAC region: Australia, New Zealand, Japan, Korea, India, Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam.
