Singapore – HubSpot and OpenAI have expanded their partnership with the launch of a ChatGPT Ads integration, enabling small and medium-sized businesses (SMBs) to build, manage and measure advertising campaigns directly through HubSpot.
The integration is described by HubSpot as the first CRM integration with ChatGPT Ads. It lets businesses manage the new advertising channel alongside existing campaigns and use customer relationship management data to support targeting and performance analysis.
Expanded ChatGPT connector capabilities
The announcement builds on a collaboration that began in 2025, when HubSpot introduced a ChatGPT connector to bring customer information into the AI assistant.
HubSpot said the connector is now its most popular CRM connector for ChatGPT, with weekly active users increasing by 250%. Businesses use it to analyse sales pipelines, track deals based on conversations and resolve customer support tickets.
The updated connector adds capabilities including running email campaigns, creating landing pages for advertisements, analysing closed-won deals, optimising for AI search through answer engine optimisation (AEO), and tracking leads as they progress through the sales pipeline.
“Putting AI to work shouldn’t require businesses to rebuild the way they work,” said Brian Landsman, VP, Global Partnerships at OpenAI. “Connecting ChatGPT with the customer knowledge in HubSpot helps teams do more with what they already know, from creating a campaign to preparing for a customer conversation. Together, we’re making AI more useful and accessible to the businesses that want to grow.”
ChatGPT Ads campaign management and measurement
Through the new integration, HubSpot customers can create campaigns, set budgets and launch ChatGPT Ads alongside other advertising channels from within the platform.
HubSpot said the integration uses CRM data to support campaign targeting and return-on-investment analysis. Businesses can also trace closed deals back to the campaigns that generated them, allowing them to assess performance and inform budget decisions.
For customers using HubSpot’s AEO tools, the platform brings together paid and organic AI search activities. It provides visibility into how businesses appear across answer engines, recommendations for improving that visibility, and the ability to launch ads on ChatGPT.
AI Growth Bundle for SMBs
HubSpot and OpenAI also introduced an AI Growth Bundle to help smaller businesses access their tools. The offer includes HubSpot Starter and HubSpot credits at discounts of up to 65% for one year, as well as a buy-one-get-one-free offer on ChatGPT Business seats for a year.
“We’ve been working with OpenAI because we share a belief that AI shouldn’t just benefit the biggest companies,” said Duncan Lennox, Chief Product and Technology Officer at HubSpot.
“With our HubSpot connector for ChatGPT, new ChatGPT ads integration, and new AI Growth Bundle offer, we’re giving every scaling business a real shot at showing up where buyers are, understanding what’s working, and acting on it quickly. That’s what this partnership is really about,” Lennox continued.
