Mumbai, India – Integrated engagement platform CleverTap has recently announced the launch of ‘Signed Call’, an industry-first, VoIP-enabled, in-app voice feature for trusted and contextual customer engagement.
Through Signed Call, CleverTap customers will be equipped with an effective way to interact with their end-users, utilizing VoIP-enabled in-app calling to create real-time, secure, and contextual customer experiences.
Furthermore, utilizing Signed Call eliminates the necessity for brands to divulge end-user Personally Identifiable Information (PII) to unauthorized individuals or agents, addressing privacy concerns. This no-code solution also includes pre-configured use cases and call screens for effortless implementation.
The introduction of Signed Call is poised to revolutionise how brands connect with users through voice as a channel; especially within the ride hailing, BFSI, and food delivery app-categories, as well as in other industries looking to create more personalised customer experiences. It aims to transform customer engagement and elevate trust to a whole new level.
Talking about the new feature, Anand Jain, co-founder and chief product officer of CleverTap, said, “Users often choose not to pick up calls if the caller isn’t a known contact. This can lead to dropped calls and missed opportunities for a business. When extrapolated to the scale of a user-base, it can lead to a significant loss in revenue, and erosion of trust.
“However, with Signed Call, CleverTap customers can offer a personalised and secure experience, maximising the chances of conversions and ultimately increasing revenue,” he added.
