Chooks-to-Go to accelerate operational efficiency, customer experience with latest PLDT Enterprise partnership

by

Azunta Gaviola

-

3 months ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya and for the Retail &E-Commerce Innovation Marketing & Tech Summit: Philippines 2025 on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

Manila, Philippines – PLDT Enterprise, the corporate arm of PLDT, has recently announced its strategic alliance with Chooks-to-Go’s parent company, Bounty Fresh Group Holdings Inc. This partnership is aimed at providing integrated connectivity and communications solutions for enhanced operational efficiency and customer experiences. 

Through the initiative, Chooks-to-Go can now access high-speed and reliable internet connections, facilitating uninterrupted operations across all its branches. Said move offers higher bandwidth and unlimited internet access, supporting businesses to expand further.

By incorporating Smart Postpaid plans and Smart Bizload with fiber connectivity, Chooks-to-Go also strengthens its internal communications, optimises employee prepaid load management, and facilitates real-time coordination across its extensive store network.

Moreover, the alliace integrates PLDT Enterprise’s solutions to align its operations with the United Nations Sustainable Development Goals (UNSDGs). This move aims to prioritise resource optimisation and the reduction of environmental impact through improved efficiency.

Jay Lagdameo, vice president and head of enterprise revenue group at PLDT Enterprise, said, “At PLDT Enterprise, our mission is to help businesses thrive by providing technology their company needs to enable seamless operations and build stronger customer connections.”

“This partnership with Chooks-to-Go demonstrates our commitment to driving business success and ensuring they remain competitive in an increasingly digital world,” he further added. 

Patricia Cheng-Lim, EVP for Operations at Chooks-to-Go, also said, “By leveraging PLDT Enterprise’s fibre connectivity and mobility solutions like Smart Postpaid and Bizload, we’ve not only enhanced our operational efficiency but also improved our ability to deliver exceptional service to customers nationwide. This partnership reinforces our commitment to innovation and customer satisfaction.”

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!

Share

RECENT ARTICLES

Salesforce announces US$1b investment in SG, partners with Singapore Airlines for AI-powered customer service applications
Rapid7 inaugurates new PACT Programme to equip partners with advanced cybersecurity tools
Unplanned cyber downtime costs ANZ businesses up to AU$86b and NZ$75b: report
E-commerce market in SEA sees US$325b reach by 2028, influenced by digital payments, cross-border transactions
ServiceNow announces acquisition of Moveworks to strengthen AI-powered business transformation
Ellipse 3

RELATED ARTICLES

PLDT, Smart eBiznovation initiative drive digital transformation among local MSMEs_11zon
1
1_GSIS, PLDT expanded partnership to ensure service efficiency, security amidst natural calamities_11zon
Ellipse 3

FEATURED ARTICLES

1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
1_Beyond the cart Shoppertainment execs on harnessing the potential of live commerce for unmatched customer experience_11zon
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.