CelcomDigi launches AI network traffic intelligence solution pilot program

by

Rei Fortes

-

22 hours ago

CelcomDigi launches AI network traffic intelligence solution pilot program

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Petaling Jaya, Malaysia – CelcomDigi has announced a collaboration with MyDigital Corporation (MyDigital), Malaysia Digital Economy Corporation (MDEC), Digital Nasional Berhad (DNB), and Majlis Bandaraya Petaling Jaya (MBPJ) to develop Malaysia’s first AI-powered traffic intelligence platform using neural networks and advanced analytics.

The initiative positions CelcomDigi as the first telecommunications provider in Malaysia to roll out large-scale traffic intelligence solutions in line with the country’s Digital Economy Blueprint and smart city agenda. 

The project integrates CelcomDigi’s connectivity, 5G capabilities, and AI expertise with MBPJ’s urban management systems to address challenges such as congestion, long queues at intersections, road safety, and infrastructure planning.

“This initiative is a powerful example of how industry and government can come together to solve urban challenges by leveraging technology to deliver meaningful impacts for the nation,” Albern Murty, acting chief executive officer of CelcomDigi, commented. 

He added, “This pilot in Petaling Jaya is a first step towards scaling intelligent traffic systems nationwide, building a digital ecosystem where AI and connectivity come together to create safer, smarter, and more efficient cities.” 

The pilot will be conducted in several areas within the Damansara constituency in Petaling Jaya, including PJ Sentral, SS2, and locations along the Damansara–Puchong Expressway (LDP).

By combining real-time insights with council systems and data, the solution is designed to optimise traffic flows at intersections through AI-powered predictions, provide data-driven models for infrastructure development and city planning, and recommend diversions during peak hours, construction works, or emergencies to improve overall mobility.

Mohamad Zahri Samingon, mayor of Petaling Jaya, shared that the city is proud to be the first in Malaysia to pilot a cutting-edge traffic intelligence solution. 

“Traffic congestion and urban mobility are long-standing challenges for our community, and this initiative gives us a new way to manage them effectively,” Mohamad stated. 

“With the support of the government agencies and CelcomDigi, we are bringing smarter, data-driven infrastructure to PJ that will directly benefit our residents and set a model for other cities in Malaysia.” 

The collaboration reflects Malaysia’s wider ambition to deploy AI, 5G, and neural networks in building intelligent infrastructure that enhances urban mobility and quality of life. It also supports the National Digital Network (JENDELA) initiative, reinforcing the role of connectivity and data in driving innovation.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

CIMB taps PingPong to strengthen cross-border payments across ASEAN
CelcomDigi launches AI network traffic intelligence solution pilot program
Komerz appoints Deepak Sangarpal as new CCO amidst expansion to India, Southeast Asia
Insignia Financial adopts Google Cloud to modernise AI and digital infrastructure
CIT chooses Amadeus to modernise travel technology platform and enhance service offerings
Ellipse 3

RELATED ARTICLES

Malaysia and Zetrix AI collaborate to define global Shariah-compliant AI standards
PayNet announces Praveen Rajan as new CEO; Farhan Ahmad steps down
1_Dennis Chia joins CelcomDigi as new chief financial officer_11zon
Ellipse 3

FEATURED ARTICLES

UpTech NL Feature Image (1)_11zon
1_UpTech Media, MARKETECH APAC to feature critical industry conversations at recently expanded ‘Retail and E-Commerce Innovation Summit’
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.