Singapore – Backbase, an open platform to modernise banking, has recently entered into a strategic collaboration with financial services consulting firm Synpulse, aiming to drive digital transformation for banks across the Asia-Pacific region.
In this alliance, banks will gain access to a comprehensive transformation approach including strategy consulting, tailored platform solutions, and localised implementation services.
It will also integrate Backbase’s Engagement Banking Platform with Synpulse’s regional expertise, allowing financial institutions to seamlessly transition to a customer-first approach while catering to unique market demands.
Furthermore, the partnership seeks to offer key advantages to financial institutions operating in APAC. These include comprehensive consulting and platform integration services designed to improve customer acquisition, increase share of wallet, and reduce operational costs.
With localised expertise, on-ground teams can now also deliver market-specific insights, cultural fluency and technical implementation.
Ultimately, it also provides full-spectrum banking that addresses a wide range of banking needs spanning retail, SME, and wealth management.
Riddhi Dutta, vice president, ASEAN & South Asia at Backbase, said, “This partnership strengthens our ecosystem and ensures banks have both the architecture and specialised expertise needed to accelerate their digital transformation.”
“Synpulse’s proven financial services expertise and understanding of regional markets make them an ideal partner to help banks deliver exceptional customer experiences across all touchpoints,” added Dutta.
Yash Shah, partner at Synpulse, also shared, “Our combined strengths will enable banks to unlock new growth opportunities and achieve digital transformation goals more effectively. Together, we provide financial institutions with the guidance and implementation capabilities needed to execute large-scale transformations with confidence.”
Backbase’s platform empowers banks to streamline operations and modernise with a customer-centric approach, all while avoiding vendor lock-in. The bank also supports powering over 150 financial institutions globally, including APAC leaders such as BDO Unibank (Philippines), HDFC Bank (India), and Techcombank (Vietnam).
Later this year, the company plans to expand its footprint in Hong Kong.
