Singapore – AnyMind Group, an end-to-end enablement firm, has recently partnered with Tokyo-based energy and materials innovation company Idemitsu Kosan.
This collaboration allows the latter to leverage AnyMind’s technology platforms, local networks, and operational support for Idemitsu Kosan’s cross-border commerce and international sales of its plant-based racing engine oil, IDEMITSU IFG Plantech Racing.
It also focuses on expanding into Singapore, Thailand, Malaysia, and Australia, with future plans to scale to additional regions.
Furthermore, said initiative will provide comprehensive support to Idemitsu Kosan in the following areas, such as developing localised e-commerce websites powered by the AnyX e-commerce management platform.
The partnership further offers logistics support, facilitating seamless import processes and local distribution with the AnyLogi platform and its regional infrastructure.
Lastly, said move involves utilising AnyDigital and AnyChat platforms to strengthen marketing campaigns and customer engagement.
Noriaki Ito, general manager, Lubricants Department 2 at Idemitsu Kosan Co., Ltd., remarked, “We are proud to introduce the world’s first API-certified, plant-based racing engine oil, developed with years of expertise and innovation.”
“Partnering with AnyMind Group allows us to confidently deliver our product to customers worldwide, leveraging advanced e-commerce solutions. Idemitsu Kosan will continue to harness our unique technological capabilities to create products that resonate with driving enthusiasts everywhere,” added Noriaki.
Kosuke Sogo, CEO and co-founder at AnyMind Group, commented, “We are honoured to collaborate with Idemitsu Kosan on the international expansion of their innovative product, IDEMITSU IFG Plantech Racing.”
“By combining their exceptional engineering and sustainability vision with our platforms and expertise, we aim to deliver unparalleled value to consumers across Asia and beyond,” he further added.
