Singapore – Following the success of their global e-commerce alliance, financial technology firm Adyen and global motor vehicle manufacturer BMW Group have announced an expanded collaboration. This move allows Adyen to develop customised payment solutions addressing BMW Group’s customer engagement and shopping experience requirements.
Under the agreement, Adyen’s point-of-sale (POS) solutions are now incorporated into the BMW ecosystem, ensuring that the firm offers a seamless and premium payment experience for customers in offline settings such as BMW Welt and the BMW Museum.
This collaboration also empowers the company to provide a seamless and globally consistent premium payment experience for BMW customers.
In particular, the launch of the first point-of-sale payment processing at BMW Welt and the BMW Museum in Munich by Adyen allows a number of benefits to be gained by connecting online and offline channels on Adyen’s platform. These benefits encompass unified reporting capabilities across both channels.
Additionally, Adyen’s innovative functions like integrated analysis tools and real-time transaction overviews enable the BMW Group to understand customers’ payment preferences and make informed business decisions.
Further payment methods, on the other hand, are also planned in the POS area, making it possible to pay on site with Apple Pay and Google Pay in the future.
The expansion of the partnership with the BMW Group emphasises the automotive industry’s confidence in Adyen’s ability to develop customised payment solutions and provide innovative technologies.
Speaking about the initiative, Alexa von Bismarck, president EMEA at Adyen, said, “We are very pleased to take the next step together after the successful cooperation of the past years in almost all markets where BMW is active—and now also offer a modern and smooth payment experience for their customers at the BMW Museum and BMW Welt.”
“Through the unified Adyen platform, we offer all insights and data from the different channels in one overview,” she also explained.
