Singapore – SAS has introduced a new self-assessment tool aimed at helping organisations evaluate the maturity of their MarTech systems and strengthen customer experience (CX) strategies.
The interactive tool produces a personalised report that places respondents into one of five levels of MarTech maturity and provides tailored recommendations to help brands better understand how their technology supports customer engagement, satisfaction, and loyalty.
It also assists businesses in identifying weaknesses in data integration, personalisation, and agility that may affect the overall customer journey.
By using insights from the tool, organisations can align their marketing operations more closely with customer expectations, creating more responsive and connected experiences across digital and offline channels. The initiative builds on SAS’s ongoing efforts to help marketers use data and analytics to deliver more relevant and consistent customer interactions.
The Nature Conservancy is among the organisations enhancing its customer engagement through SAS Customer Intelligence 360, which leverages generative AI capabilities such as synthetic data generation to improve the precision of audience targeting and donor outreach.
Jonathan Moran, head of martech marketing at SAS, explained that The Nature Conservancy has already increased its year-on-year giving by 30% and donation retention rates are up by 10% with the use of the new self-assessment tool.
“The organisation is now using genAI capabilities of SAS, such as synthetic data generation, to model rare events, and to improve the accuracy and robustness of their prospect identification models,” Jonathan commented.
Enterprises across industries are increasingly adopting SAS Customer Intelligence 360 to modernise their marketing strategies, achieve greater automation, and deliver more seamless and data-driven customer experiences.
SAS Customer Intelligence 360 combines AI-powered automation, predictive insights, and flexible architecture to help brands enhance customer satisfaction, improve campaign performance, and build long-term loyalty.
