Circles’ new partnership with Prodapt to fast-track telco-to-techco transformation

by

Azunta Gaviola

-

5 months ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Singapore – Circles, a global telco technology firm, has recently announced a strategic collaboration with telco-native IT services firm Prodapt, with the goal of helping telco operators foster their transformation into technology companies and provide advanced digital customer experiences.

As part of the partnership, Circles’ full-stack, cloud-native software-as-a-service digital telco platform will be combined with Prodapt’s AI-powered integration and consulting expertise. This approach will allow telecom operators to launch and scale digital-first services more rapidly and efficiently.

Said move will also empower telcos to accelerate their telco-to-techco transformation, enabling the launch of new digital brands and services in months rather than years. At the same time, it also allows personalised customer engagements with AI-driven insights and more streamlined operations.

Additionally, this move offers a complete solution for rapid telecom transformation. This includes modernising legacy systems and launching new digital services in just 16 weeks; with streamlined operations and customer-focused offerings, operators are set for steady revenue growth.

In particular, Prodapt’s proprietary GenAI framework further automates legacy system data mapping to Circles’ cloud-native stack, reducing manual effort by 70% and ensuring zero service disruption during cutover.

By harnessing natural language processing, the solution also helps a leading telco accelerate its migration to the Circles platform by parsing unstructured billing and CRM data while ensuring TMF-compliant data governance.

According to Circles, the partnership marks a pivotal step in growing its SaaS reach worldwide. Prodapt, on the other hand, deepens its role in helping telcos modernise infrastructure and user platforms, building on its track record of delivering AI-driven efficiency and innovation.

Sanjay Kaul, chief revenue officer at Circles, said, “We are thrilled to partner with Prodapt, a recognised leader in telecom digital transformation services. Prodapt’s extensive integration expertise and global reach complement Circles’ innovative SaaS platform perfectly.”

“This collaboration validates our vision of reimagining telcos as technology companies on a global scale and reinforces our commitment to helping operators deliver next-generation experiences. Together, we will empower telcos to achieve techco agility faster – enhancing operational efficiency, unlocking new revenue streams, and delighting customers with digital-first offerings,” he also explained.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

Exabeam, DataBahn launch AI security integration for global enterprises
Telin taps Nokia to expand data centre connectivity in Singapore
8x8, Modica Group launch mobile video customer experience across Asia-Pacific
Thailand’s PTT Oil and Retail Business advances growth with AI personalisation strategy
Microsoft names Wee Luen Chia as new managing director in Singapore
Ellipse 3

RELATED ARTICLES

Circles announces partnership with Telkomsel to bolster digital transformation efforts_11zon
UpTech (2)_11zon
UPTECH MEDIA (3)_11zon
Ellipse 3

FEATURED ARTICLES

UpTech NL Feature Image (1)_11zon
1_UpTech Media, MARKETECH APAC to feature critical industry conversations at recently expanded ‘Retail and E-Commerce Innovation Summit’
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.