Singapore – In a concerted effort to enable more customer choice, Salesforce and Google have expanded their strategic alliance to enhance flexibility in AI adoption.
This expanded collaboration is designed for customers to develop AI-driven solutions tailored to their needs rather than relying on a single model provider. It also empowers Salesforce customers to build Agentforce agents using Gemini and deploy Salesforce on Google Cloud.
As per the firm, this development builds on their existing partnership, allowing customers to use data bi-directionally from Google Cloud’s BigQuery and Salesforce through zero-copy technology. Said tool equips customers with the data, AI, trust, and actions they need to bring autonomous agents into their businesses.
Moreover, the partnership enables businesses to benefit from agents with multimodal capabilities, expanded contextual understanding and reasoning, as well as increased speed and efficiency.
For instance, an insurance customer can submit a claim with photos of the damage and an audio voicemail from a witness. Agentforce, through Gemini, can then help the insurance offer better customer experiences by processing all these inputs, assessing the claim’s validity, and even using text-to-speech to contact the customer with a resolution, streamlining the traditionally lengthy claims process.
Additionally, customers can leverage Salesforce’s unified platform of Agentforce, Data Cloud, and Customer 360 on Google Cloud’s secure, AI-optimised infrastructure. This integration offers advanced capabilities such as dynamic grounding, zero data retention, and toxicity detection through the Einstein Trust Layer.
Srini Tallapragada, president and chief engineering and customer success officer at Salesforce, said, “Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we’re giving customers choice in the applications and models they want to use.”
“Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realise business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful and capable models, agents, and AI development tools on the planet. Together we are creating the best place for businesses to scale with digital labor,” Tallapragada further shared.
Thomas Kurian, CEO at Google Cloud, also said, “Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure, AI-optimized infrastructure – with minimal friction.”
“Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more,” Kurian concluded.
This partnership prioritises choice and flexibility, enabling seamless cross-platform work. It also moves beyond core product integrations to provide a more connected and intelligent data foundation for businesses.
