Databricks, SAP new joint initiative to transform enterprise data intelligence 

by

Azunta Gaviola

-

1 week ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya and for the Retail &E-Commerce Innovation Marketing & Tech Summit: Philippines 2025 on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

Singapore – Databricks, a global data, analytics, and artificial intelligence company, has recently introduced SAP Databricks in collaboration with software company SAP.

This joint effort incorporates the Databricks data intelligence platform into the latter’s newly launched business data cloud, strengthening the platform’s enterprise data capabilities.

In particular, SAP’s essential business data integrated into the Databricks platform will enhance data warehousing, engineering, and AI, all managed under the Databricks Unity Catalogue.

Following its $15b in fundraising, Databricks announced its plans to allocate $250m to help customers and system integrators streamline SAP Databricks deployments and migrations, ensuring they maximise the value of their SAP data.

SAP applications power enterprises’ most important decisions around business planning, procurement, HR, and travel management. Every enterprise wants to maximise the value of their SAP data by combining it with data from their other business-critical systems.

Many of these systems, however, remain on-premises within outdated platforms, limiting the ability to implement sophisticated analytics and AI solutions.

With SAP Databricks, both companies ensure all essential datasets are enriched and readily available for data warehousing and AI-driven decision-making.

Ali Ghodsi, co-founder and CEO at Databricks, said, “Every organisation is searching for a faster, more reliable way to translate their data into strategic advantage. Together with SAP, we’re helping businesses seamlessly unify their data sources, streamline analytics, and accelerate the development of domain-specific AI applications.”

Muhammad Alam, executive board member at SAP, also commented, “Our partnership with Databricks represents a turning point in how enterprise data is harnessed. Together, we’re fusing SAP’s proven expertise in mission-critical applications with Databricks’ cutting-edge data engineering and AI capabilities to help our customers unlock the next era of digital innovation.”

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!

The NEXT Awards 2025 has come, and we’re looking for the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Register your interest now and be the first to know when entries open!

Share

RECENT ARTICLES

Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX
Government, development sectors see major decline in cyber incidents in 2024: report
Purpose-driven innovation: Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 
BT launches AI-ready ‘Global Fabric’ across Equinix data centres for enhanced cloud connectivity
GoDaddy’s new AI-powered experience solution to help SMEs establish digital presence
Ellipse 3

RELATED ARTICLES

Databricks enters Indonesian market, bolstering ASEAN presence_11zon
UPTECH MEDIA (4)_11zon
UPTECH MEDIA_11zon (1)
Ellipse 3

FEATURED ARTICLES

Levelling up beyond gameplay: How Coda innovates content monetisation with out-of-app strategies
1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.